Amplitude Web Experimentation
A/B testing tools
Customer journey mapping tools
Customer journey analytics software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per month
Free Trial unavailable
Free version
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- Information technology and software
- Education and training
- Banking and insurance
What is Amplitude Web Experimentation
Amplitude Web Experimentation is a web A/B testing and feature experimentation product designed to help teams run controlled experiments on websites and measure impact on user behavior and conversion outcomes. It is typically used by product, growth, and analytics teams to test UI/UX changes, messaging, and funnel optimizations. The product is positioned to work closely with Amplitude’s product analytics and event data model, enabling experiment analysis alongside behavioral segmentation and funnel reporting.
Tight analytics-to-experiment workflow
The product aligns experimentation with behavioral analytics, so teams can define audiences and evaluate results using the same event taxonomy used for product analytics. This reduces the need to export data to separate tools for deeper segmentation and funnel analysis. It also supports analysis beyond top-line conversion metrics by tying variants to downstream product behaviors.
Supports iterative web optimization
It is built for running controlled web experiments that target specific pages, user segments, or funnel steps. This fits common conversion rate optimization workflows where teams test copy, layout, and interaction changes and then iterate based on measured outcomes. Compared with more general customer engagement suites, it is more focused on experimentation and measurement rather than campaign orchestration.
Enterprise data governance alignment
When deployed within an Amplitude environment, experimentation can follow the same data access controls and governance practices used for analytics. This can simplify stakeholder access, reporting consistency, and auditability compared with stitching together multiple point solutions. It is particularly useful for organizations standardizing on a single behavioral data platform.
Requires solid instrumentation discipline
Experiment accuracy depends on consistent event tracking, identity resolution, and clean metric definitions. If instrumentation is incomplete or changes frequently, results can be difficult to interpret and may require additional analytics work to validate. This can slow down teams that want lightweight, low-setup testing.
Best value within Amplitude stack
Organizations not already using Amplitude analytics may see higher implementation effort because the product is designed around Amplitude’s event instrumentation and analysis workflows. Teams may need to adjust tracking plans and data pipelines to get reliable experiment readouts. For buyers seeking a standalone web testing tool, this dependency can be a constraint.
Not a full journey orchestration suite
While it can inform customer journey analysis through experiment results and behavioral data, it is not primarily a multichannel journey builder for messaging across email/SMS/push and other channels. Teams needing end-to-end journey design and activation may require additional tools. Its core focus remains web experimentation and measurement rather than campaign execution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free | Includes Web Experimentation with up to 50,000 monthly impressions; visual experiment editor (no-code), A/B/n testing, page- and browser-level targeting, unlimited feature flags, Session Replay and core analytics. |
| Plus | $49 per month (starting) | Starts at $49/month (choose MTU tiers); includes Web Experimentation with larger impressions (display shows 100,000 impressions tier), segmentation for Web Experimentation, custom audiences & sync, online support; annual billing saves ~20%. |
| Growth | Custom pricing (contact sales) | Contact sales for pricing; includes custom MTU volumes, advanced behavioral analysis, Web Experimentation code editor, multi-armed bandits, real-time streaming & prediction audiences. |
| Enterprise | Custom pricing (contact sales) | Enterprise-level features, advanced data & permission controls, expanded experimentation capabilities (mutual exclusion groups, holdouts, multi-arm bandit expansions), dedicated account management. |
Seller details
Amplitude, Inc.
San Francisco, CA, USA
2012
Public
https://amplitude.com
https://x.com/amplitude
https://www.linkedin.com/company/amplitude-analytics/
