Amplitude Guides & Surveys
Chatbots software
Digital adoption platforms
Conversational intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Amplitude Guides & Surveys and its alternatives fit your requirements.
Pay-as-you-go
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Arts, entertainment, and recreation
- Retail and wholesale
What is Amplitude Guides & Surveys
Amplitude Guides & Surveys is an in-product engagement module within the Amplitude product analytics platform that helps teams deliver guided walkthroughs, tooltips, announcements, and surveys inside web applications. It is used by product, growth, and customer success teams to onboard users, drive feature adoption, and collect feedback at key moments in the user journey. The product is typically configured using a visual editor and can be targeted based on user attributes and behavioral events tracked in Amplitude. It is designed to connect in-app messaging and feedback to product analytics for measurement and iteration.
Native tie-in to analytics
Guides and surveys can be targeted using behavioral events and user properties already captured in Amplitude. Teams can measure engagement and downstream outcomes using the same analytics environment rather than exporting data to separate tools. This reduces instrumentation duplication and helps standardize definitions for cohorts and events. It is particularly useful for product-led growth workflows that rely on experimentation and iterative optimization.
In-app onboarding and nudges
The product supports common digital adoption patterns such as tooltips, walkthroughs, and contextual announcements embedded in the UI. This enables teams to guide users through key tasks without requiring live agents or external support channels. It fits self-serve onboarding and feature discovery use cases where timing and context matter. Content can be adjusted and redeployed without full application releases in many implementations.
Feedback collection in context
Surveys can be presented at specific points in the product experience, enabling higher relevance than generic email surveys. Responses can be associated with user segments and behavioral context for analysis. This supports continuous discovery workflows such as post-feature feedback, NPS-style prompts, and friction checks. The approach can shorten the loop between insight collection and product changes.
Not a full chatbot platform
While it supports in-app messaging and surveys, it is not primarily designed for real-time conversational support with sophisticated bot flows. Organizations needing omnichannel chat (web, SMS, social) and agent handoff features may require additional software. Advanced routing, contact center capabilities, and deep CRM ticketing workflows are typically outside its scope. This can limit suitability for support-led or sales-led chat use cases.
Best within Amplitude ecosystem
The strongest value comes when a company already uses Amplitude for event tracking, cohorts, and analysis. Teams on other analytics stacks may face additional implementation work or may not realize the same measurement benefits. Some organizations may prefer a standalone digital adoption tool that is analytics-vendor-neutral. This dependency can influence total cost and tool consolidation decisions.
UI coverage and complexity limits
In-app guidance tools can be sensitive to frequent UI changes, dynamic elements, and single-page application behaviors, which can increase maintenance. Highly customized onboarding experiences may require engineering support beyond no-code configuration. Governance is also needed to avoid over-messaging users and degrading the product experience. These factors can slow scaling across many teams and product areas.
Plan & Pricing
Pricing model: Pay-as-you-go (billed by Monthly Tracked Users - MTUs) How billed: Guides & Surveys are billed on MTUs (not per guide/survey) and are offered as an add-on to paid plans (Plus) or purchasable with Growth/Enterprise plans. Free tier/trial: No permanent free tier for Guides & Surveys on the official site; Starter plan exists but Guides & Surveys are described as an add-on to paid plans. Example costs / references from Amplitude pricing pages:
- Amplitude Plus plan starts at $49/month (price shown as starting at $49/mo; Plus MTU pricing shown in the calculator as $0.049 per MTU; 1k MTUs ≈ $49/mo when billed annually).
- Growth and Enterprise: custom pricing (contact sales). Discounts / notes: 20% discount noted for annual billing on the Plus plan; Growth/Enterprise quoted via sales for volume/commitment discounts.
Notes & limitations:
- The official Amplitude Guides & Surveys product page states Guides & Surveys are priced on MTUs and available as an add-on for Plus or purchasable with Growth/Enterprise, but it does not publish a standalone per-MTU price or an explicit add-on price for Guides & Surveys. Where dollar amounts appear (e.g., $49/mo and $0.049 per MTU), those are the Plus plan pricing and the Plus MTU calculator shown on Amplitude's pricing page; no separate Guides & Surveys add-on rate is published on the vendor site.
Seller details
Amplitude, Inc.
San Francisco, CA, USA
2012
Public
https://amplitude.com
https://x.com/amplitude
https://www.linkedin.com/company/amplitude-analytics/
