Square Loyalty
Loyalty management software
Demand generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49 per location per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Arts, entertainment, and recreation
What is Square Loyalty
Square Loyalty is a loyalty program module within the Square point-of-sale ecosystem that helps merchants create and run customer rewards programs. It is used by small and mid-sized businesses such as retail stores, quick-service restaurants, and service providers that want to encourage repeat purchases. The product ties loyalty enrollment and reward accrual to Square transactions and customer profiles, and it supports automated customer messaging through Square’s broader marketing tools. It is typically deployed by businesses already using Square for payments and POS operations.
Native Square POS integration
Square Loyalty connects directly to Square POS and payments, so points and visits accrue automatically from transaction data. Staff can enroll customers and apply rewards at checkout without separate systems. This reduces operational overhead compared with loyalty tools that require third-party POS integrations. It also keeps loyalty activity aligned with sales reporting inside Square.
Fast setup for SMBs
Merchants can configure common program types (e.g., points per dollar, visits-based rewards) with limited technical effort. The workflow is designed for owner-operators and small teams rather than dedicated CRM or loyalty administrators. This makes it practical for single-location and small multi-location businesses. Implementation typically depends more on Square account configuration than on IT projects.
Uses customer transaction history
The product leverages Square customer profiles and purchase history to support targeted outreach when used with Square’s messaging/marketing capabilities. Businesses can identify repeat customers and measure redemption behavior based on POS data. This helps connect loyalty performance to revenue outcomes. The approach is most effective when most transactions run through Square.
Best only within Square
Square Loyalty is primarily designed for merchants operating on Square POS and payments. Businesses with multiple POS systems, complex franchise structures, or non-Square commerce stacks may face limitations or added integration work. Data portability and cross-platform identity resolution are typically less flexible than in vendor-neutral loyalty platforms. This can constrain use in heterogeneous enterprise environments.
Limited advanced loyalty features
The feature set focuses on straightforward earn-and-redeem programs rather than complex loyalty constructs. Organizations needing advanced tiering, coalition programs, sophisticated reward catalogs, or highly customized rules may find the configuration options insufficient. Some capabilities may require additional Square products or external tooling. This can be a constraint for mature loyalty strategies.
Demand gen depth is limited
While it supports repeat-purchase incentives and can pair with Square’s marketing tools, it is not a full demand generation suite. Teams looking for advanced campaign orchestration, multi-channel automation depth, or extensive experimentation and attribution may need complementary systems. Reporting and segmentation are generally oriented around POS/customer data rather than broad digital acquisition. This may limit suitability for complex lifecycle marketing programs.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Square Free | $0/mo per location | Basic POS, online ordering, invoicing, Square Banking; does not include Loyalty functionality (Free tier of Square platform). |
| Square Plus | $49/mo per location | Includes Loyalty rewards program (build custom points/rewards, promotions, digital passes), advanced POS features, marketing tools (500 texts included/month), staff management; free 30‑day trial available. |
| Square Premium | $149/mo per location | Includes everything in Plus plus 24/7 phone support, advanced reporting, more included texts (2,500/month); Loyalty included; free 30‑day trial available. |
Seller details
Block, Inc.
San Francisco, CA, USA
2009
Public
https://squareup.com/
https://x.com/Square
https://www.linkedin.com/company/square/
