Square Marketing
Email marketing software
Email template builder software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Square Marketing and its alternatives fit your requirements.
$49 per location per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Arts, entertainment, and recreation
What is Square Marketing
Square Marketing is an email and SMS marketing tool designed primarily for small businesses that use Square for payments, POS, appointments, or online ordering. It supports customer list building from Square customer data, campaign creation with templates, and basic automation such as triggered messages and scheduled sends. The product differentiates through native access to Square transaction and customer activity data for segmentation and targeting within the Square ecosystem.
Native Square customer data
Square Marketing uses customer profiles and purchase history captured through Square products to build lists and segments. This reduces manual data imports and helps target messages based on spend, visit frequency, and other commerce signals. For Square-first businesses, this can simplify lifecycle messaging compared with standalone tools that require separate CRM and data sync.
Integrated campaign execution
Campaign creation, sending, and performance reporting run inside the Square dashboard. The same environment also supports linking promotions to Square commerce workflows (for example, directing customers back to online ordering or booking). This can reduce operational overhead for teams that do not want to manage separate marketing and commerce systems.
Template-based email builder
Square Marketing includes a template-driven editor for building branded emails without external design tools. Users can reuse layouts and adapt content for common announcements and promotions. This fits small teams that need fast production rather than highly customized design systems.
Best within Square ecosystem
The product is most effective when customer and transaction data originates in Square. Businesses using other POS, ecommerce, or CRM systems may need additional exports, imports, or integrations to achieve similar segmentation. This can limit suitability for organizations with heterogeneous stacks or complex data requirements.
Limited advanced automation depth
Automation capabilities are oriented toward common small-business scenarios (scheduled campaigns and basic triggers). Teams needing complex multi-branch journeys, extensive conditional logic, or sophisticated lead scoring may find the feature set constrained. In those cases, a dedicated marketing automation platform may be required.
Template customization constraints
The email builder focuses on ease of use and predefined layouts rather than full design control. Organizations with strict brand systems may find limitations in granular styling, modular component libraries, or developer-oriented workflows. This can increase reliance on workarounds when producing highly customized templates.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo | Basic Square features; does NOT include Square Email or Text Message Marketing (requires Square Plus or Square Premium). |
| Plus | $49 per month per location | Includes unlimited email campaigns (Square Email Marketing included); 500 text messages included per month, then $0.03 per text; marketing automations included; free 30-day trial available. |
| Premium | $149 per month per location | Includes unlimited email campaigns (Square Email Marketing included); 2,500 text messages included per month, then $0.015 per text; advanced reporting and 24/7 priority support; free 30-day trial available. |
Seller details
Block, Inc.
San Francisco, CA, USA
2009
Public
https://squareup.com/
https://x.com/Square
https://www.linkedin.com/company/square/
