WP Statistics
Digital analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$119 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Public sector and nonprofit organizations
- Education and training
- Arts, entertainment, and recreation
What is WP Statistics
WP Statistics is a WordPress plugin that provides on-site web analytics for WordPress websites. It tracks traffic, referrers, pages, and basic visitor attributes and presents reports inside the WordPress admin dashboard. It is typically used by site owners who want analytics without relying on third-party JavaScript tags and who prefer data to remain within their WordPress environment. The product is offered with a free core plugin and optional paid add-ons for extended reporting and integrations.
Native WordPress dashboard reporting
Reports and configuration live inside the WordPress admin area, reducing the need to switch tools for basic traffic monitoring. The plugin structure aligns with common WordPress operational workflows (roles, updates, backups). For small teams managing content and site operations in WordPress, this can simplify day-to-day analytics access compared with standalone analytics platforms.
On-site data collection option
WP Statistics is designed to store analytics data in the site’s WordPress database rather than sending it to an external analytics service by default. This approach can support organizations with stricter data-handling preferences or those aiming to minimize third-party tracking dependencies. It also allows administrators to manage retention and access using existing WordPress controls and hosting policies.
Extensible via add-ons
The product offers optional add-ons that expand reporting and functionality beyond the free core plugin. This modular approach lets users start with basic analytics and add capabilities as requirements grow. It can be a practical fit for WordPress-centric sites that do not need the broader attribution and warehouse-centric features common in enterprise analytics stacks.
Limited advanced attribution features
WP Statistics focuses on site traffic and content-level reporting rather than multi-touch attribution, cross-channel journey analysis, or revenue pipeline measurement. Organizations that need campaign-to-conversion modeling across multiple ad networks and CRM systems often require more specialized tooling. As a result, it may not meet the needs of performance marketing teams running complex acquisition programs.
Potential database and performance impact
Because analytics data is stored in the WordPress database, high-traffic sites can see increased database size and query load over time. This can require additional tuning (retention settings, indexing, caching) and more robust hosting resources. For very large sites, a dedicated analytics backend may scale more predictably.
WordPress-only deployment scope
The product is built specifically for WordPress and is not a general-purpose analytics solution for multi-property environments. Companies managing multiple web properties across different CMSs or apps may find it harder to standardize reporting and governance. Integrations and data export options may also be more limited than platforms designed for broader data pipelines.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / year | Download from WordPress.org; Unlimited page-views & visitors; Email & community support; Unlimited sites; Content analytics (posts & pages); Category analytics (categories & tags); Online visitors; Visitor analytics; Cookie-less, ad-block–resistant tracking; All-page tracking; Traffic-source & channel reports; Country/Region/City & device details; Dashboard widgets; Privacy toolkit (GDPR-ready); Visitor Journey; Role-based access |
| Premium (1 Site) | $119 / year | All Free features plus: Priority support; Content analytics for custom post types; Category analytics for all taxonomies; Real-time live visitors feed; Author analytics; Google Search Console integration; Campaign (UTM) analytics; Custom events & goal reports; Outbound-link & file-download tracking; Advanced email & scheduled PDF/HTML reports; REST API endpoints; White-label & custom branding |
| Premium (Up to 5 Sites) | $249 / year | Same Premium feature set as 1-site plan; Covers up to 5 sites |
| Premium (Unlimited) | $449 / year | Same Premium feature set; Unlimited sites (Premium Unlimited plan includes up to 100 sites under fair-usage policy) |
Seller details
VeronaLabs
Tehran, Iran
2011
Private
https://wp-statistics.com/
https://x.com/wp_statistics
https://www.linkedin.com/company/veronalabs
