Emma by Marigold
Landing page builders
Email deliverability tools
Email marketing software
Email template builder software
Email testing software
Personalization software
Personalization engines
SMS marketing software
Transactional email software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$99 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Education and training
- Public sector and nonprofit organizations
- Accommodation and food services
What is Emma by Marigold
Emma by Marigold is an email marketing platform used to design, send, and analyze marketing email campaigns and automated lifecycle programs. It targets small to mid-sized organizations and teams that need list management, segmentation, templates, and reporting in a managed UI. The product emphasizes campaign creation workflows, reusable templates, and audience segmentation, with optional services and integrations to support ongoing email program execution.
Strong campaign creation workflow
Emma provides tools for building email campaigns with templates, drag-and-drop editing, and reusable content elements. It supports common marketing workflows such as newsletters, promotions, and basic automated series. The UI and campaign setup steps are oriented toward non-technical marketing users who need to publish quickly while maintaining brand consistency.
Segmentation and list management
The platform includes contact management features such as list organization, segmentation, and targeting based on subscriber attributes and engagement. These capabilities support more relevant messaging without requiring a separate data platform for many SMB use cases. Segmentation is a core requirement in this category and Emma covers the expected functionality for targeted sends and automation entry conditions.
Reporting for email performance
Emma offers standard email analytics such as opens, clicks, bounces, unsubscribes, and campaign-level comparisons. Reporting helps teams monitor deliverability-related outcomes and engagement trends over time. These metrics support iterative optimization of subject lines, content, and send cadence.
Limited omnichannel depth
While the broader Marigold portfolio spans multiple channels, Emma’s core product focus remains email-centric. Organizations looking for deeply unified cross-channel orchestration (email, SMS, onsite, and ads) may need additional Marigold products or third-party tools. This can increase implementation complexity compared with suites that provide a single, tightly integrated omnichannel console.
Advanced automation can require add-ons
Emma supports automation, but highly complex branching journeys, real-time event streaming, and advanced decisioning often depend on integrations or additional systems. Teams with sophisticated lifecycle marketing requirements may find the native automation less comprehensive than platforms built primarily for CRM-driven automation. This can affect scalability as programs mature.
Deliverability tooling not standalone
Emma includes standard bounce handling and engagement reporting, but it is not positioned as a dedicated deliverability diagnostics suite. Capabilities such as inbox placement testing, deep authentication monitoring, and granular deliverability troubleshooting may require external services. Organizations with strict deliverability governance may need supplemental tooling and processes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Emma Lite | $99 per month (with annual contract) | Includes up to 10,000 contacts; drag-and-drop email editor; built-in integrations; email & phone support; unlimited email sending; basic automation (1 journey); 5 users; 2 subaccounts; private branding available for additional cost. |
| Emma Essentials | $159 per month (with annual contract) | Includes up to 10,000 contacts; everything in Lite plus landing pages, unlimited automation, SMS support, marketing automation features, segmentation, A/B testing. |
| Emma for Teams | $249 per month (with annual contract) | Includes up to 10,000 contacts; everything in Essentials plus tiered account structure, custom user permissions, Brand Manager (template/campaign sharing, asset sharing, subject/preheader locking), trend reporting, share branded assets between subaccounts, SMS. |
| Emma Corporate | Custom pricing (contact sales) | Enterprise plan for larger organizations: 10+ subaccounts, unlimited users, priority phone support, ability to share audiences between subaccounts, SMS; build a custom plan to match organization structure. |
Seller details
Marigold
Nashville, TN, USA
2018
Private
https://www.meetmarigold.com/
https://x.com/meetmarigold
https://www.linkedin.com/company/meetmarigold/
