Glue Up
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Membership management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Glue Up
Glue Up is a cloud-based association and membership management platform that combines CRM, event management, email marketing, and community tools in one system. It is used by membership organizations, chambers of commerce, nonprofits, and professional associations to manage contacts, memberships, communications, and events. The product emphasizes an all-in-one database for member engagement workflows, including event registration, invoicing/payments, and member portals. It also includes mobile apps intended for member engagement and event participation.
All-in-one member operations
Glue Up consolidates membership management, CRM, event registration, and email communications into a single platform. This reduces the need to connect multiple point solutions for common association workflows such as renewals, event invitations, and member segmentation. For organizations that want one system of record for member data and engagement history, the suite approach can simplify administration.
Strong event workflow coverage
The platform supports end-to-end event processes including registration, ticketing, attendee communications, and check-in. It is designed to handle recurring association events alongside membership activities, keeping event participation tied to member records. This is useful for organizations that run frequent events and need consistent reporting across events and membership.
Built-in email and automation
Glue Up includes email marketing capabilities connected directly to the CRM database, enabling targeted campaigns based on membership status and engagement. It supports automated communications for common lifecycle steps such as onboarding and renewals. Compared with CRM-first tools that rely on external email platforms, this can reduce integration overhead for standard association communications.
Less flexible than best-of-breed
Organizations with advanced CRM customization needs or complex sales pipelines may find the CRM component less configurable than dedicated CRM platforms. Similarly, teams that require sophisticated marketing automation may outgrow the built-in email features and need external tools. The all-in-one design can trade depth in specialized areas for breadth across modules.
Integration ecosystem varies
While Glue Up supports integrations, the breadth and maturity of connectors can be more limited than platforms built primarily as open ecosystems. Some organizations may need custom workarounds or middleware to connect accounting, analytics, or specialized community tools. This can increase implementation effort for teams with a complex application stack.
Not tailored for sports management
Although it can be used for clubs and member-based groups, Glue Up is not purpose-built for football team, league, or coaching management. Features such as match scheduling, player performance tracking, training plans, and league tables typically require dedicated sports management software. Using Glue Up for these scenarios may require significant customization or supplementary tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Lite | $1,000/yr (annual, "Starting from") | CRM & contact tracking, event registration (25 events/yr), 500 attendees/event allowance, member portal, basic system emails. |
| Plus | $4,500/yr (annual, "Starting from") | Everything in Lite + automated renewals, mobile app, installment payments, membership products, reward points, 50 events/yr. |
| Pro | $15,500/yr (annual, "Starting from") | Everything in Plus + white-labeling, advanced reporting & forecasting, duplicate contact merge, trial membership capability, multi-location events, priority support, 75 events/yr. |
| Enterprise | Custom pricing | Centralized chapter management, unlimited allowances, 24/7 support, personalized onboarding & data migration, enhanced AI capabilities; contact sales for a custom quote. |
Notes: All plans are presented on Glue Up's official pricing page as annual starting prices ("Starting from"). Contracts are billed annually by default; Glue Up promotes booking a personalized demo rather than offering a self-serve free trial. The platform supports "trial memberships" as a member-facing feature (to offer trial periods to members), which is different from a time-limited free trial of Glue Up's product itself.
Seller details
Glue Up
Hong Kong, China
2014
Private
https://www.glueup.com/
https://x.com/glueup
https://www.linkedin.com/company/glueup/
