Guidebook
Event marketing software
Event networking and matchmaking
Event planning software
Mobile event apps
Event management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$3,450 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Education and training
- Transportation and logistics
- Agriculture, fishing, and forestry
What is Guidebook
Guidebook is an event app platform used to build and publish mobile guides for conferences, meetings, campuses, and visitor programs. It supports agendas, speaker and sponsor listings, maps, announcements, and in-app engagement features to help attendees navigate and participate. Event teams typically use it to deliver a branded attendee experience and manage content updates before and during an event. The product emphasizes mobile-first delivery with configurable templates and content modules rather than full end-to-end ticketing or registration as its core focus.
Strong mobile agenda experience
Guidebook centers on attendee-facing mobile guides with schedules, session details, speaker profiles, and venue information. Organizers can update content and push changes to attendees without requiring printed materials. The mobile-first approach fits conferences and multi-day programs where navigation and real-time updates matter. This aligns well with teams prioritizing an event app over a broader event operations suite.
Built-in attendee communications
The platform includes announcements and notifications to broadcast updates such as room changes, reminders, and urgent messages. This reduces reliance on email blasts during the event and supports time-sensitive communications. Centralizing updates inside the app can improve message visibility for attendees who actively use the guide. It is particularly useful for on-site operations and day-of coordination.
Configurable content modules
Guidebook supports configurable sections such as sponsors/exhibitors, maps, FAQs, and resource links that can be tailored per event. This modular structure helps teams reuse a consistent app framework across recurring events while adjusting content. It also supports branding and navigation structures that match different event formats. The approach is practical for organizations running multiple programs with similar information needs.
Limited end-to-end event stack
Guidebook’s core value is the mobile event app, so organizations may still need separate tools for registration, ticketing, and payment processing. This can introduce additional integrations and operational overhead compared with platforms that bundle these capabilities. Teams seeking a single system of record for the full event lifecycle may find gaps. Fit depends on whether the app is the primary requirement or part of a broader suite.
Networking depth varies by use case
While event apps commonly include engagement and attendee interaction features, Guidebook is not primarily positioned as a dedicated matchmaking engine. Organizations that require advanced attendee matching, meeting scheduling, and algorithmic recommendations may need additional tooling or careful feature validation. The suitability depends on the event’s networking model (open networking vs. curated meetings). Buyers should confirm the specific networking features available for their plan and event type.
App adoption and access friction
Mobile event apps depend on attendee adoption, which can be uneven across audiences and event types. Some attendees prefer web access, printed schedules, or minimal downloads, which can reduce the impact of in-app features. If a web-based companion experience is required for accessibility or corporate device restrictions, teams should validate available options. Change management and communications are often needed to drive usage.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Inform | $0 (Get Started Free) | Guidebook Web; event schedules, floor plans, documents, exhibitor/sponsor lists, feedback surveys, live & on-demand video, unlimited admins & updates. |
| Engage (formerly Premium) | $0 (Get Started Free) | Includes Inform features plus networking tools, push notifications, personalization, sponsorship revenue tools, gamification, live polling, assessments/quizzes. |
| Tour | $0 (Get Started Free) | Inform + Engage features plus audio tour built on Google & Apple Maps; targeted at admissions/tour use cases (custom quote may apply). |
| Mobile App + Free Registration | $0 (Get Started Free) | Mobile app (Inform or Engage) combined with single-ticket registration, unlimited attendees, attendee management features. |
| Small event | Contact sales ("starting from" shown as $ — "Talk To Us") | Up to 200 attendees; Event Management Workspace; badging; registration; web app; event marketing website. |
| Event | Contact sales ("starting from" shown as $ — "Talk To Us") | Best for 200+ attendees; unlimited attendees; dedicated Account Manager; unlimited content. |
| Year-round | Contact sales ("starting from" shown as $ — "Talk To Us") | Year‑round hub, continuous app access, unlimited content & downloads, dedicated Account Manager. |
| Unlimited | Custom / Contact sales | Built for teams running multiple events; option for branded iOS & Android app; flexible attendee volume; unlimited features; dedicated Account Manager. |
| Individual Guide (in the Guidebook App) | $3,950 (with a two‑year agreement) | All Guidebook features and full support; bulk discounts available; listed as an "Individual Guide" offering on the Try Guidebook subdomain. |
| Branded App | $3,450 (annual charge, with a two‑year agreement) | Branded app released to app stores; advanced security; enterprise admin panel; must include at least 1 guide. |
Seller details
Guidebook, Inc.
San Francisco, CA, USA
2010
Private
https://www.guidebook.com/
https://x.com/guidebook
https://www.linkedin.com/company/guidebook/
