Whitespark Local Citation Finder
Local SEO software
Local marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Whitespark Local Citation Finder and its alternatives fit your requirements.
$33 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Construction
- Real estate and property management
- Manufacturing
What is Whitespark Local Citation Finder
Whitespark Local Citation Finder is a local SEO tool used to discover citation opportunities and existing business listings across directories and local websites. It supports agencies and in-house marketers who need to build, audit, and prioritize citations for local search visibility. The product focuses on citation research and competitive citation discovery rather than providing a full-suite SEO platform.
Focused citation opportunity discovery
The tool is purpose-built to find citation sources relevant to a specific business and location. It helps users identify directories and local sites where a business can be listed, including opportunities surfaced from competitor research. This specialization can make citation research faster than using broader SEO platforms for the same task.
Competitive citation research workflow
Users can use competitor-based discovery to uncover citation sources that similar local businesses already use. This supports gap analysis and prioritization of where to build or clean up listings. The workflow aligns well with agency processes for repeated local SEO engagements across many clients.
Supports citation audit planning
By surfacing existing listings and potential sources, the product helps structure citation audit and cleanup projects. Teams can use outputs to create task lists for manual submission or for use with related listing management services. This is useful when citation work is a dedicated deliverable within a local SEO program.
Not a full SEO suite
The product centers on citation discovery and does not replace broader SEO platforms that cover end-to-end keyword research, technical SEO crawling, and backlink analysis. Teams typically need additional tools for rank tracking, site audits, and content workflows. This can increase tool sprawl for organizations seeking an all-in-one platform.
Citation work can be manual
Finding opportunities is only part of the process; creating, updating, and suppressing listings often requires manual effort or separate services. Data accuracy and NAP consistency still depend on execution across third-party directories. Organizations expecting automated listing distribution may need complementary products or services.
Coverage varies by market
Citation sources and directory relevance differ by country, industry, and locality, which can affect the completeness of results. Some niche or regional directories may not be surfaced consistently depending on available data sources. Users may still need supplemental research for specialized verticals or non-core geographies.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (Free) | Free — 1 campaign; 3 searches/day; Limited search results | Permanently free starter plan available. |
| Small Business | $33 per month (billed annually) / $39 per month (monthly) | 5 campaigns; 20 searches/day; Unlimited search results; Best for DIY business owners. |
| Specialist | $41 per month (billed annually) / $49 per month (monthly) | 10 campaigns; 30 searches/day; Unlimited search results; Best for consultants (up to 10 locations). |
| Agency | $49 per month (billed annually) / $59 per month (monthly) | 20 campaigns; 40 searches/day; Unlimited search results; Best for agencies (up to 20 locations). |
| Enterprise | $124 per month (billed annually) / $149 per month (monthly) | 100 campaigns; 100 searches/day; Unlimited search results; Best for enterprises (up to 100 locations). |
Seller details
Whitespark Inc.
Edmonton, Alberta, Canada
2005
Private
https://whitespark.ca/
https://x.com/whitespark
https://www.linkedin.com/company/whitespark/
