Whatagraph
Marketing analytics software
Data visualization tools
Business intelligence software
Security analytics software
Security dashboard software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€199 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Media and communications
- Information technology and software
- Professional services (engineering, legal, consulting, etc.)
What is Whatagraph
Whatagraph is a marketing reporting and analytics platform that connects to common advertising, web analytics, and social media data sources to produce automated dashboards and client-ready reports. It is used primarily by marketing teams and agencies to consolidate performance metrics, schedule recurring reports, and share results with stakeholders. The product emphasizes prebuilt templates, cross-channel reporting, and automated delivery workflows to reduce manual spreadsheet work.
Broad marketing data connectors
Whatagraph provides native integrations for many common paid media, social, and web analytics platforms, enabling cross-channel reporting from a single workspace. This reduces the need to export CSVs and manually reconcile metrics across tools. For agencies, the connector coverage supports standardized reporting across multiple clients and accounts.
Automated client reporting workflows
The platform supports scheduled report generation and delivery, which helps teams operationalize recurring performance reporting. Users can create reusable templates and apply them across clients or campaigns to keep formatting consistent. This is particularly useful for service teams that need repeatable reporting processes rather than one-off analysis.
Template-driven visual dashboards
Whatagraph focuses on configurable, presentation-oriented dashboards and reports that are designed for stakeholder consumption. The template approach helps non-technical users assemble reports without building data models from scratch. This aligns well with marketing operations use cases where speed and consistency matter more than deep BI customization.
Limited deep BI modeling
Compared with general-purpose business intelligence platforms, Whatagraph is less oriented toward complex semantic modeling, multi-table transformations, and advanced analytics workflows. Teams needing extensive data preparation, custom calculations across large datasets, or governed enterprise metrics may require additional tooling. It is typically strongest for marketing performance reporting rather than enterprise-wide BI.
Not a security analytics tool
Although dashboards can visualize many types of metrics, Whatagraph is not designed for security analytics or security operations use cases. It does not function as a SIEM, threat detection platform, or security event investigation tool. Organizations seeking security dashboards usually need specialized security data pipelines and alerting capabilities beyond marketing reporting.
Connector and metric constraints
As with most connector-based reporting tools, available fields, attribution views, and historical depth depend on each source API and the integration’s implementation. Some organizations may encounter gaps in niche platforms, custom events, or non-standard metrics. In those cases, teams may need workarounds such as intermediate data storage or manual supplementation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | €0 (Free forever) | 5 source credits; Essential integrations; Basic report building & automation; Unlimited users & reports; Whatagraph IQ (basic); freemium (not a time-limited trial). |
| Start | €249 per month (monthly) OR €199 per month (billed annually) | 20 source credits; Essential integrations; Professional automation & basic branding; Unlimited users & reports; Whatagraph IQ included; live chat support. |
| Boost | €624 per month (monthly) OR €499 per month (billed annually) | 60 source credits; Advanced integrations (Shopify, Semrush, Ahrefs, Klaviyo etc.); Custom transformations & white-label branding; Goals & alerts; Dedicated support for higher tiers. |
| Max | Custom pricing | 100+ source credits; Premium integrations; Source blends & custom aggregations; Enterprise features (SSO, dedicated CSM, custom SLAs); tailored onboarding & priority support. |
Seller details
Whatagraph
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https://whatagraph.com/
https://x.com/whatagraph
https://www.linkedin.com/company/whatagraph/
