SimplyCast 360
Landing page builders
Marketing automation software
SMS marketing software
Survey software
Email anti-spam software
Conversion rate optimization tools
Email security software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$2,490 per year
Free Trial
Free version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Media and communications
- Information technology and software
What is SimplyCast 360
SimplyCast 360 is a marketing automation platform that combines email, SMS, landing pages, surveys, and other digital engagement tools in a single system. It is used by small to mid-sized organizations and teams that want to run multi-channel campaigns, capture leads, and manage subscriber communications from one interface. The product emphasizes an “all-in-one” module approach and includes deliverability and compliance-related features for email and messaging workflows.
Broad multi-channel coverage
The platform supports common outbound and inbound marketing functions including email marketing, SMS messaging, landing pages, and surveys. This breadth can reduce the need to integrate multiple point solutions for basic campaign execution. It is particularly useful for teams that want one vendor for several communication channels. The module-based approach can help organizations enable only the capabilities they plan to use.
Built-in lead capture tools
SimplyCast 360 includes landing pages and forms that support lead capture and list growth without requiring a separate landing page builder. Surveys provide an additional mechanism for collecting structured customer feedback and preference data. These inputs can be used to segment audiences and trigger follow-up communications. For smaller teams, having these tools in the same system can simplify campaign setup and reporting.
Messaging compliance and controls
The product includes features oriented around email deliverability and messaging governance, such as subscription management and anti-spam controls. These capabilities help organizations manage opt-in/opt-out handling and reduce operational risk when running email and SMS programs. Centralizing these controls alongside campaign tools can make it easier to apply consistent policies. This is relevant for teams operating in regulated or high-scrutiny communication environments.
Depth varies by module
Because the platform spans many functions, some modules may not match the depth of specialized tools in each category. Organizations with advanced needs in conversion rate optimization, landing page experimentation, or complex automation may need to validate feature completeness. This can lead to supplemental tools or custom work for specific use cases. Fit is often strongest for general-purpose marketing operations rather than highly specialized workflows.
Complexity for small teams
An all-in-one system can introduce configuration overhead, especially when multiple channels and compliance settings are enabled. Teams without dedicated marketing operations support may face a learning curve to set up automations, segmentation, and templates consistently. Ongoing administration (lists, permissions, deliverability hygiene) can also require process discipline. This can affect time-to-value compared with simpler single-channel tools.
Integration ecosystem considerations
Organizations commonly evaluate marketing automation platforms based on available native integrations and API capabilities for CRM, ecommerce, and analytics. If required connectors are limited or require custom integration, implementation effort and maintenance can increase. This is especially important when syncing contacts, consent status, and event data across systems. Buyers should confirm integration coverage for their core stack during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | $249 per month (Monthly - Paid Monthly); $229 per month (Annual - Paid Monthly); $2,490 per year (Annual - Paid Annually) | 5 users included; 10,000 contacts included; up to 50,000 contacts; Usage rates: +$15 per additional user/month; +$0.0100 per additional contact/month; Voice $0.0500/min; Fax $0.0500/page; SMS $0.0500/message; Teleconference $0.0450/min. |
| Standard | $349 per month (Monthly - Paid Monthly); $320 per month (Annual - Paid Monthly); $3,490 per year (Annual - Paid Annually) | 10 users included; 15,000 contacts included; up to 100,000 contacts; Usage rates: +$12 per additional user/month; +$0.0075 per additional contact/month; Voice $0.0450/min; Fax $0.0450/page; SMS $0.0450/message; Teleconference $0.0450/min. |
| Premium | $500 per month (Monthly - Paid Monthly); $470 per month (Annual - Paid Monthly); $5,000 per year (Annual - Paid Annually) | 15 users included; 25,000 contacts included; up to 250,000 contacts; Usage rates: +$10 per additional user/month; +$0.0050 per additional contact/month; Voice $0.0400/min; Fax $0.0400/page; SMS $0.0400/message; Teleconference $0.0400/min. |
| Enterprise | Contact Us (no public list price) | 20 users included; 50,000 contacts included; up to 10,000,000 contacts; enterprise features, professional services; requires contacting sales. |
| Corporate | Contact Us (no public list price) | 50 users included; 100,000 contacts included; unlimited contacts; full customization and white-label/on-premise options; contact sales. |
Seller details
SimplyCast
Dartmouth, Nova Scotia, Canada
2002
Private
https://www.simplycast.com/
https://x.com/simplycast
https://www.linkedin.com/company/simplycast/
