SimplyCast SMS Marketing
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$249 per month
Free TrialFree version
Small
Medium
Large
- Public sector and nonprofit organizations
- Construction
- Agriculture, fishing, and forestry
What is SimplyCast SMS Marketing
SimplyCast SMS Marketing is a text messaging module within the SimplyCast 360 marketing automation platform used to send and manage SMS campaigns. It supports use cases such as promotional messaging, alerts/notifications, and two-way texting for customer engagement. The product is typically used by small to mid-sized organizations and teams that want SMS as part of a broader multi-channel messaging setup. It differentiates by being offered as one component in a larger suite that also includes other messaging and automation tools.
Part of multi-channel suite
SMS marketing is integrated into the broader SimplyCast 360 platform, which can reduce the need to stitch together separate tools for email, landing pages, and automation. This can simplify campaign coordination when teams want consistent messaging across channels. For organizations that already use SimplyCast for other channels, SMS can be added without adopting a separate SMS-only system.
Automation and triggered messaging
The platform supports automated workflows that can trigger SMS based on events, list changes, or campaign logic. This enables common operational patterns such as appointment reminders, follow-ups, and time-based sequences. Compared with basic bulk texting tools, the workflow approach supports more structured lifecycle messaging.
Two-way messaging support
SimplyCast supports interactive SMS use cases where recipients can reply, enabling conversational engagement and response handling. This is useful for confirmations, opt-in/opt-out management, and customer service triage. Two-way capabilities can reduce reliance on separate inbox tools when SMS is used as a response channel.
SMS deliverability depends on compliance
SMS performance depends on carrier rules, sender registration, and compliant consent practices, which can add setup and operational overhead. Organizations may need to manage opt-in language, message templates, and throughput constraints to avoid filtering. Teams expecting email-like flexibility may find SMS governance more restrictive.
Less specialized CRM depth
As a marketing automation suite with SMS, it may not provide the same depth of sales CRM features as platforms built primarily for pipeline management. Teams that require advanced opportunity management, calling-centric workflows, or deep sales reporting may need additional systems. This can increase integration and data-governance work.
Pricing and packaging complexity
Suite-based products often package capabilities across modules, which can make it harder to forecast total cost for SMS volume, short/long code needs, or add-on features. Buyers may need to validate what is included for keywords, dedicated numbers, and automation features. This can lengthen procurement compared with simpler, SMS-only offerings.
Plan & Pricing
| Plan | Price (as shown on SimplyCast pricing page) | Key features & notes |
|---|---|---|
| Essentials | $249 | 5 Users Included, 10,000 Contacts Included (Up to 50,000 Contacts). Usage rates shown separately (SMS $0.05/message for Essentials). |
| Standard | $349 | 10 Users Included, 15,000 Contacts Included (Up to 100,000 Contacts). SMS $0.045/message for Standard. |
| Premium | $500 | 15 Users Included, 25,000 Contacts Included (Up to 250,000 Contacts). SMS $0.04/message for Premium; includes advanced workflows and concierge services. |
| Enterprise | Contact Us (listed on page as a contact-sales plan) | 20 Users Included, 50,000 Contacts Included (Up to 10,000,000 Contacts); enterprise features, contact sales. |
| Corporate | Contact Us (listed on page as a contact-sales plan) | 50 Users Included, 100,000 Contacts Included (Unlimited Contacts); white-label/on-premise options; contact sales. |
Notes / additional observations from SimplyCast official site:
- The SimplyCast pricing page contains multiple repeated price blocks showing alternate price figures (e.g., another set shows Essentials $229 / Standard $320 / Premium $470, and another set shows Essentials $2,490 / Standard $3,490 / Premium $5,000). The page does not explicitly label these blocks (billing period or currency) so their meaning is unclear on the page itself.
- Usage rates per edition (explicitly listed on the official pricing page):
- Essentials: Additional user $15/month; Additional contacts $0.0100 per contact/month; SMS $0.0500 per message; Voice $0.0500 per minute/connection; Fax $0.0500 per page; Teleconference $0.0450 per minute/connection.
- Standard: Additional user $12/month; Additional contacts $0.0075 per contact/month; SMS $0.0450 per message; Voice $0.0450 per minute/connection; Fax $0.0450 per page; Teleconference $0.0450 per minute/connection.
- Premium: Additional user $10/month; Additional contacts $0.0050 per contact/month; SMS $0.0400 per message; Voice $0.0400 per minute/connection; Fax $0.0400 per page; Teleconference $0.0400 per minute/connection.
- A site FAQ (dated 2018) references SMS packages “start at $49/month.” That FAQ remains on the official site but appears older than the current pricing page.
- The SimplyCast product pages invite users to “Sign up for a free SimplyCast account” and multiple pages reference a free trial (examples: 14-day free trial mentioned for some applications). The pricing page itself contains a “Request a Quote” CTA and contact info for sales.
Seller details
SimplyCast
Dartmouth, Nova Scotia, Canada
2002
Private
https://www.simplycast.com/
https://x.com/simplycast
https://www.linkedin.com/company/simplycast/
