Feefo
Online reputation management software
Review management software
Experience management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$200 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Retail and wholesale
- Transportation and logistics
What is Feefo
Feefo is a customer reviews and feedback platform used to collect verified buyer reviews and product ratings, primarily for e-commerce and service businesses. It supports post-purchase review invitations, on-site review display widgets, and reporting to help teams monitor sentiment and improve customer experience. The product emphasizes verified reviews tied to real transactions and provides tools to analyze feedback over time.
Verified buyer review collection
Feefo is designed around collecting reviews from confirmed customers, which helps reduce fake or low-quality submissions. This approach supports higher trust in published ratings for prospective buyers. It also makes review data more defensible for internal reporting because it ties feedback to real orders or customer interactions.
E-commerce integrations and widgets
Feefo commonly integrates with e-commerce platforms and order systems to automate review invitations after purchase. It provides on-site widgets for displaying product and service ratings, which can reduce manual effort for merchandising and web teams. These capabilities align well with businesses that want reviews embedded into product pages and checkout-related journeys.
Feedback analytics and reporting
The platform includes dashboards and reporting to track review volume, ratings trends, and recurring themes in customer feedback. This helps customer experience and operations teams prioritize improvements based on measurable signals. Compared with broader marketing suites, Feefo is more focused on review and experience feedback workflows rather than full funnel campaign execution.
Narrower scope beyond reviews
Feefo centers on reviews and experience feedback, so it may not replace broader reputation, social, or multi-channel marketing platforms. Organizations seeking unified messaging, social publishing, and lead management may need additional tools. This can increase overall stack complexity for teams that want an all-in-one system.
Integration effort varies by stack
While common e-commerce integrations exist, implementation depth depends on the commerce platform, order data availability, and desired automation. Some businesses may require developer support to map order events, product catalogs, or custom identifiers. This can extend time-to-value compared with simpler, standalone review capture tools.
Costs scale with usage
Review platforms typically price based on order volume, invitation volume, or feature tiers, which can become material for high-transaction merchants. As programs expand across regions, brands, or multiple storefronts, governance and subscription costs can rise. Budget planning often needs to account for growth in transaction-driven review requests.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $200 per month (or $2,400 per year) | Entry package (listed as best for startups/small businesses). On the official Feefo pricing page this tier lists: Email Invitations: 200; SMS Review Collection: 100; standard campaign & collection features (product & service reviews, photo collection, video collection, product attributes, product grouping, NPS, review imports); some limitations versus higher tiers (several advanced items marked as “-” under this tier). |
| Enhanced (Most popular) | $400 per month (or $4,800 per year) + VAT | Mid-tier (best for businesses ready to scale). On the pricing page this tier lists: Email Invitations: 500; SMS Review Collection: 200; Email A/B testing (3 tests p/a); more campaign/analytics/showcase features than Essential (additional widgets, AI review summaries, Google integrations, increased testing/management capabilities). |
| Bespoke | Custom pricing (contact Feefo / Get started) | Enterprise/custom package. Shown as fully customizable with dedicated review & insight consultant; Email Invitations: Custom; SMS Review Collection: Custom; advanced features (Advanced AI moderation, Snowflake data share, syndication, Feefo Social add-ons) and bespoke support levels. |
Notes: Pricing page indicates pricing varies by region (UK pricing shown on the site as £149/month and £299/month for Essential/Enhanced respectively on the UK locale). The official pricing page also states: “Pricing is based on the volume of feedback requests you send and the advanced features needed.” All information taken from Feefo’s official pricing pages (business.feefo.com).
Seller details
Feefo Holdings Limited
London, United Kingdom
2010
Private
https://www.feefo.com/
https://x.com/feefo
https://www.linkedin.com/company/feefo/
