Shopper Approved
Online reputation management software
Review management software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$124 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Information technology and software
- Accommodation and food services
What is Shopper Approved
Shopper Approved is a review collection and syndication platform focused on e-commerce merchants that want to gather verified buyer feedback and publish it on-site and across third-party channels. It supports post-purchase review requests, product and site reviews, and tools to display reviews for conversion and SEO use cases. The product is typically used by online retailers and direct-to-consumer brands that need structured review generation and moderation workflows. It differentiates by emphasizing verified-order reviews and integrations commonly used in e-commerce stacks.
Verified buyer review collection
The platform is designed around collecting feedback from confirmed purchasers, which helps reduce low-quality or fraudulent submissions. It supports both product-level and site-level reviews, which fits common e-commerce merchandising needs. Verified-order workflows can improve internal confidence in review authenticity when publishing on storefront pages. This focus is more specialized than general-purpose reputation tools that primarily manage listings and broad social feedback.
E-commerce oriented integrations
Shopper Approved is built for online retail use cases and commonly integrates with e-commerce storefronts and related marketing tools. This reduces manual work to trigger review requests after fulfillment and to publish review widgets on product pages. For merchants, these integrations help operationalize review generation as part of the order lifecycle. The product is less centered on multi-location local business workflows than many reputation management suites.
On-site review display tools
It provides widgets and display components to publish reviews and ratings on websites, including product pages and collection pages. This supports merchandising teams that want consistent presentation and filtering of reviews. The tooling helps centralize review content rather than relying only on third-party review pages. It is particularly aligned to conversion-focused e-commerce presentation needs.
Narrower scope beyond reviews
Compared with broader reputation and customer engagement platforms, Shopper Approved is more concentrated on review generation, moderation, and publishing. Organizations looking for an all-in-one suite (e.g., CRM, multi-channel messaging, social scheduling, or full marketing automation) may need additional systems. This can increase vendor sprawl for teams that want a single console for customer communications. Fit is strongest when reviews are the primary requirement.
Best fit for e-commerce
The product’s workflows and integrations are optimized for online retail order events and product catalogs. Service businesses or multi-location brands that rely on location-based listings and local search reputation may find the feature set less aligned to their needs. In those cases, review collection may work, but broader local reputation capabilities can be limited. Buyers should validate support for their specific review sources and publishing requirements.
Integration depth varies by stack
While it supports common e-commerce integrations, the practical depth of automation depends on the merchant’s storefront, checkout, and fulfillment tooling. Some environments may require custom implementation to pass order attributes, SKUs, or customer identifiers reliably. This can affect how precisely review requests are targeted and how reviews map to products. Technical validation is important for complex catalogs or multi-store setups.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Bundle pricing (entry/basic) | $149 - $449 per month (per bundle, per month) | Order-volume based; bundles or à la carte; includes seller/store ratings, Google syndication, widgets, seals, SEO certificate; official site states bundles are billed monthly. |
| Rating & Review Optimizer / Product Reviews | $124 - $449 per month | Includes seller ratings, Google Product Review syndication, SEO-optimized microsite, widgets/seals/awards, video reviews; pricing depends on selected package. |
| Video Reviews | Starts at $124 per month | Video review capabilities available as part of packages or add-ons; official site references video review pricing starting at $124/month. |
| Enterprise / Custom | Custom pricing (contact sales) | Custom quotes for large merchants; free integration/onboarding and U.S.-based support noted on site. |
