Pressat
Press release distribution software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£110 per submission
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What is Pressat
Pressat is a press release distribution platform that helps organizations publish and syndicate press releases to media outlets and online channels. It is used by PR teams, agencies, and small-to-midsize businesses to create releases, distribute them to targeted categories, and host releases in an online newsroom. The product emphasizes UK and European distribution options and offers add-ons such as translation and editorial support depending on package.
Focused press release distribution
Pressat centers on getting press releases published and syndicated through its distribution network and online channels. It supports category-based targeting to align releases with relevant media topics. This makes it straightforward for teams that primarily need distribution rather than a full PR operations suite.
Online newsroom hosting
Pressat provides an online newsroom where releases can be published and archived for ongoing access. This supports basic PR web presence needs without requiring a separate newsroom product. It can be useful for organizations that want a simple, centralized place to direct journalists and stakeholders.
Optional editorial and translation services
Pressat offers service add-ons such as editorial review and translation, which can help teams that lack in-house writing or localization capacity. These options can reduce operational overhead for occasional press release users. The availability of services alongside distribution can simplify procurement for smaller teams.
Limited PR workflow depth
Compared with broader PR platforms, Pressat is more distribution-centric and may not cover end-to-end PR workflows. Capabilities such as advanced media relationship management, pitching workflows, and integrated monitoring are typically less comprehensive in distribution-first tools. Teams needing a single system for planning, outreach, and measurement may require additional software.
Measurement and analytics constraints
Distribution reporting commonly focuses on release pickup, links, and basic performance indicators rather than full attribution. Organizations that require deeper analytics (e.g., campaign-level dashboards, multi-touch attribution, or integrated media monitoring) may find the built-in reporting insufficient. This can lead to reliance on external analytics and monitoring tools.
Geographic emphasis may vary
Pressat’s positioning and distribution options are often strongest for UK/Europe-oriented communications. Global enterprises with heavy requirements in North America and APAC may need to validate reach, language coverage, and local media penetration for their target markets. This can add evaluation effort when planning multi-region distribution.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pay-as-you-go (PAYG) | from £110 per submission | 1 press release; 1 newsroom; email & live chat support; targeted distribution, guaranteed syndication, social media distribution, search-indexed, release analytics. |
| Subscription (Monthly) | from £290 per month (up to 5 press releases) | Multi newsrooms; email & live chat support; targeted distribution, guaranteed syndication, social media distribution, search-indexed, release analytics. |
| Subscription (Annual) | £1,499 per year (up to 18 press releases) | Annual subscription option; includes distribution features above; limited number of submissions (up to 18). |
| Bundle (10-pack) | £880 one-off | 10 press releases; 1 newsroom; email & live chat support; bulk-purchase discount (per-release cost lower than PAYG). |
| Enterprise / Custom | Contact us / custom pricing | Unlimited submissions/newsrooms available via custom plans; dedicated account management options. |
Pricing shown in UK pounds sterling and exclusive of VAT (as stated on the vendor site).
