Esendex
SMS marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Esendex
Esendex is a business messaging platform focused on sending and receiving SMS at scale for customer communications. It supports use cases such as marketing campaigns, service notifications, appointment reminders, and two-way customer support messaging. The product provides web-based messaging tools and APIs for integrating SMS into business applications and workflows, with an emphasis on compliance and delivery across multiple countries.
Strong SMS API and integrations
Esendex provides APIs that let teams embed SMS sending and two-way messaging into internal systems and customer-facing applications. This supports automated workflows such as reminders, status updates, and triggered campaign messages. Compared with broader marketing automation suites in the reference set, Esendex is more centered on SMS delivery and programmatic messaging rather than multi-channel campaign orchestration.
Two-way messaging support
The platform supports inbound and outbound SMS, enabling conversational use cases like customer replies, confirmations, and support interactions. Two-way messaging can reduce reliance on email for time-sensitive communications and improve response handling. This is useful for teams that need operational messaging in addition to promotional SMS.
International messaging capabilities
Esendex is positioned for organizations that send messages across multiple countries and need consistent delivery management. It supports use cases where businesses operate in more than one market and require centralized control over messaging. This can be advantageous versus tools that focus primarily on a single region’s carrier ecosystem.
Limited multi-channel marketing depth
Esendex is primarily an SMS platform rather than a full marketing automation suite. Organizations looking for advanced email marketing, landing pages, CRM, and complex cross-channel journeys may need additional systems. In the reference set, several products provide broader campaign and CRM functionality that Esendex does not aim to replace.
Campaign automation may be basic
While Esendex supports sending campaigns and automated messages, its automation features are typically oriented around messaging workflows rather than full-funnel marketing. Teams that require sophisticated segmentation, lead scoring, and multi-step nurture programs may find gaps. This can increase dependence on external tools for orchestration and analytics.
Pricing depends on message volume
SMS costs scale with usage, and total spend can rise quickly for high-frequency campaigns or large databases. Budgeting can be harder when message volume fluctuates due to seasonal campaigns or operational spikes. Organizations may need governance controls to prevent unplanned increases in messaging spend.
Plan & Pricing
UK (official esendex.co.uk pricing page)
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | £54 per month (monthly) — 500 messages included | SMS, virtual mobile number, UK local support, web platform, API access. |
| Growth | £140 per month (monthly) — 2,500 messages included | SMS, virtual mobile number, UK local support, web platform, API access. |
| Enterprise | £430 per month (monthly) — 10,000 messages included | SMS, virtual mobile number, UK local support, web platform, API access; bespoke packages available above 10,000 messages. |
Spain (official esendex.es pricing page)
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | €30 per month | 200 SMS credits/month (non-cumulative), platform access, SMS API, unlimited users, basic reports. |
| Pro | €60 per month | 500 SMS credits/month, includes Basic features + 1 virtual mobile number, “Messaging Studio” (SMS Landing Pages, RCS, Chat), simple SMS surveys. |
| Enterprise | €150 per month | 1,500 SMS credits/month, includes Pro features + 2 virtual mobile numbers, branched SMS surveys, priority support, dedicated Account Manager, advanced reports. |
| Multichannel | €200 per month | Adds WhatsApp Business / RCS management, includes 1,000 customer-initiated WhatsApp conversations, senior Account Manager; Meta-per-conversation pricing applies for WhatsApp outgoing messages. |
Australia (official esendex.com.au payment/pricing page)
| Plan | Price | Key features & notes |
|---|---|---|
| PRO 2 | A$550 per month | 10,000 SMS credits; includes PRO features (see site). |
| PRO 3 | A$995 per month | 20,000 SMS credits. |
| PRO 4 | A$2,350 per month | 50,000 SMS credits. |
| Enterprise | Custom pricing (50,000+ SMS) | Custom monthly packages and quoting for >50,000 SMS. |
| PAYG | From A$0.045 per message (4.5c) | Pay-as-you-go SMS bundles; promotional 20% discount off first PAYG bundle. |
Italy (official esendex.it pricing/feature pages)
| Offering | Price | Key features & notes |
|---|---|---|
| Pay-as-you-go SMS | From €0.0475 per SMS | Esendex states the platform usage is free; messages are charged per-SMS with volume-based pricing. |
| SMS reception (virtual numbers) | From €40 per month | Pricing varies by number type and contract length. |
| SMS Landing Page | From €15 per month | Landing page editor subscriptions (3/6/12 months available). |
Germany / General per-message guidance (official esendex.de pricing page)
| Offering | Price guidance | Notes |
|---|---|---|
| Per-SMS (Germany guidance) | From €0.069 per SMS (standard); large-volume guidance from €0.034 per SMS | Site gives regional "richtpreis" per SMS and notes bespoke quotes for large/international volumes. |
Notes:
- Esendex publishes a mix of regional subscription bundles (monthly packages with included SMS credits) and pay-as-you-go SMS bundles; regional pricing and available packages differ by country.
- All information above was taken from Esendex official regional websites (UK, Spain, Australia, Italy, Germany).
Seller details
Esendex Limited
Nottingham, United Kingdom
2001
Private
https://www.esendex.com/
https://x.com/esendex
https://www.linkedin.com/company/esendex/
