Esendex Connect
SMS marketing software
WhatsApp marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£54 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Construction
- Public sector and nonprofit organizations
- Professional services (engineering, legal, consulting, etc.)
What is Esendex Connect
Esendex Connect is a messaging platform for sending and managing business communications over SMS and WhatsApp. It is used by customer service, operations, and marketing teams to deliver notifications, reminders, and two-way conversations from a centralized interface. The product focuses on message delivery workflows, contact management, and integration options (such as APIs) to embed messaging into business systems. It is typically positioned for organizations that need compliant, trackable messaging at scale rather than a full multi-channel marketing automation suite.
Multi-channel SMS and WhatsApp
Supports business messaging across SMS and WhatsApp, which helps teams standardize outreach and service communications in one tool. This is useful for organizations that need both transactional notifications and conversational messaging. Compared with broader marketing platforms in the space, it stays focused on messaging execution and delivery workflows. That focus can simplify adoption for teams that primarily need mobile messaging rather than email-first automation.
API and integration orientation
Provides programmatic messaging capabilities that allow developers to trigger messages from internal applications and customer systems. This supports common use cases such as appointment reminders, delivery updates, and authentication/verification flows. An API-first approach can reduce reliance on manual campaign sends and improve consistency across channels. It also enables tighter integration with CRM or service tools used in the business.
Operational messaging controls
Includes features oriented to operational use, such as managing senders, templates, and message tracking/reporting. These controls help teams govern how messages are sent and by whom, which matters for regulated or high-volume environments. Centralized management can improve auditability compared with ad-hoc sending from individual devices. It also supports repeatable workflows for recurring communications.
Not a full automation suite
Esendex Connect is primarily a messaging platform rather than an end-to-end marketing automation system. Organizations looking for advanced lead scoring, multi-step cross-channel journeys, and deep campaign attribution may need additional tools. This can increase integration effort when compared with platforms that combine CRM and automation in one product. Teams may also need separate solutions for email marketing and landing pages.
WhatsApp capabilities depend on policies
WhatsApp business messaging typically requires approved templates and compliance with Meta policies, which can limit how quickly teams can launch new message types. Message categories and opt-in requirements can constrain certain promotional use cases. These constraints are not unique to this product but affect real-world WhatsApp marketing execution. Businesses may need process and governance to manage template approvals and opt-ins.
Pricing scales with usage
Messaging costs generally scale with message volume, destination, and channel (including WhatsApp conversation-based pricing). High-volume programs can become expensive without careful segmentation and throttling. Budgeting can be less predictable than seat-based software pricing, especially for seasonal spikes. Organizations may need monitoring and controls to avoid unexpected spend.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | £54 per month (pay monthly, includes 500 messages) | Includes SMS, Virtual mobile number, Local support, Intuitive web platform, Sender ID, API access. |
| Growth | £140 per month (pay monthly, includes 2,500 messages) | Includes SMS, Virtual mobile number, Local support, Intuitive web platform, Sender ID, API access. |
| Enterprise | £430 per month (pay monthly, includes 10,000 messages) | Includes SMS, Virtual mobile number, Local support, Intuitive web platform, Sender ID, API access. For >10,000 messages or additional channels (WhatsApp, RCS) contact sales for bespoke pricing. |
Seller details
Esendex Limited
Nottingham, United Kingdom
2001
Private
https://www.esendex.com/
https://x.com/esendex
https://www.linkedin.com/company/esendex/
