ShopMy
Influencer marketing platforms
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$399 per month
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What is ShopMy
ShopMy is an influencer marketing platform that helps brands and creators collaborate around product discovery, affiliate-style linking, and social commerce. It is used by consumer brands and agencies to identify creators, manage gifting or product seeding, and track performance from creator-generated links and storefronts. The product emphasizes creator storefronts and curated product recommendations as a workflow for driving attributable sales from social channels.
Creator storefronts and curation
ShopMy centers on creator storefronts and product curation, which supports always-on recommendation content rather than one-off campaign posts. This structure can make it easier to keep links current and organize products by theme, season, or collection. It also provides a consistent destination brands can evaluate when assessing creator fit.
Affiliate-style tracking for sales
The platform supports trackable links and performance reporting oriented around commerce outcomes. This helps brands connect creator activity to clicks and downstream sales more directly than engagement-only reporting. It is particularly relevant for teams prioritizing ROI measurement and product-level attribution.
Workflow for product seeding
ShopMy supports operational workflows commonly needed in influencer programs, such as coordinating product sends and managing creator relationships around gifting or seeding. This reduces reliance on spreadsheets and ad hoc communication for fulfillment-related steps. It can be useful for brands running frequent product drops or broad creator sampling.
Commerce-first fit required
ShopMy’s value is strongest when a program is designed to drive trackable commerce (links, storefront traffic, and product-level performance). Teams focused primarily on brand awareness, PR-style placements, or non-commerce KPIs may find parts of the platform less central to their workflow. Some organizations may still need separate tools for broader social listening or brand monitoring.
Channel and platform dependence
Performance depends on how well creator links and storefronts integrate with a brand’s ecommerce stack and the social platforms where creators publish. Changes in social platform policies, attribution windows, or tracking constraints can affect reporting fidelity. Brands may need to validate tracking behavior across devices and browsers to set expectations with stakeholders.
May not cover full partner stack
Compared with broader partner/affiliate ecosystems, ShopMy may not replace end-to-end partner management needs such as complex commission rules across many partner types, advanced fraud controls, or deep network-scale partner discovery. Larger programs may require additional systems for payouts, tax documentation, or multi-network partner operations. Fit is typically best when the creator commerce workflow is the primary scope.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Affiliate package | $399 per month | Monthly subscription for brands; includes access to the Affiliate Package features. Brands also pay creator commission payouts plus a 3.9% GMV transaction fee to ShopMy. See Billing & Subscriptions and Affiliate Package docs for details. |
| ShopMy Network / Brand package | Custom pricing (monthly subscription; amount not publicly disclosed) | Brands that join ShopMy’s network pay a monthly subscription (price not listed publicly) plus creator commission payouts and a 2.9% GMV transaction fee to ShopMy. Additional budget/upload fees and other add-ons may apply. |
Additional fees & notes:
- Opportunities / Collaborations budget upload: 15% fee on any budget uploaded for Opportunities or Collaborations.
- Commission payouts: Brands are responsible for creator commission payouts in addition to subscription and GMV fees.
