Synthesio
Social media analytics software
Social media listening tools
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Synthesio and its alternatives fit your requirements.
€60,000 total for a 6-month subscription
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Media and communications
- Retail and wholesale
- Healthcare and life sciences
What is Synthesio
Synthesio is a social media listening and analytics platform used to monitor online conversations, analyze sentiment and themes, and support brand, communications, and customer insights work. It is typically used by marketing, PR, customer experience, and insights teams to track brand health, campaign impact, and emerging issues across social and web sources. The product emphasizes configurable dashboards, alerting, and analysis workflows designed for enterprise use cases and multi-market monitoring.
Enterprise listening and monitoring
Synthesio supports ongoing monitoring of brand and topic conversations across multiple sources and languages, which fits global brand and communications teams. It provides dashboards and reporting views that can be tailored to different stakeholders. Alerting and workflow features help teams respond to spikes, crises, or emerging topics in near real time.
Configurable analytics and reporting
The platform offers configurable dashboards, filters, and segmentation to analyze conversation volume, engagement signals, and sentiment-related metrics. Teams can build recurring reports for campaign tracking and brand health monitoring. This configuration focus aligns with common requirements in the category where different departments need different views of the same data.
Insights-oriented use cases
Synthesio is positioned for consumer and market insights workflows, not only social publishing. It supports topic discovery and qualitative review of posts to help interpret drivers behind trends. This makes it suitable for research, brand strategy, and customer experience teams that need analysis beyond basic social metrics.
Not a full marketing suite
Synthesio primarily addresses listening and analysis rather than end-to-end social media marketing execution. Organizations that need robust content planning, publishing, community management, and paid social activation may require additional tools. This can increase total cost and integration effort for teams seeking a single consolidated platform.
Data access varies by source
As with most listening tools, coverage and historical depth depend on each network’s API policies and licensing terms. Some sources may have limitations on historical retrieval, metadata availability, or sampling. Buyers should validate required channels, geographies, and history windows during evaluation.
Setup and tuning effort
Effective listening requires query design, taxonomy setup, and ongoing tuning to reduce noise and improve relevance. Sentiment and classification outputs often need calibration for industry terminology, languages, and sarcasm. Teams without dedicated analysts may find time-to-value longer than expected.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Enterprise / Custom | Pricing on request; example indicative investment: €60,000–€90,000 for a 6-month subscription (indicative example from Ipsos) | Contact sales / Get a demo. Platform includes social listening dashboards, Profiler (audience insights), Beam (command center), Signals GenAI and integrations. |
Seller details
Ipsos
Paris, France
1975
Public
https://www.ipsos.com/
https://x.com/Ipsos
https://www.linkedin.com/company/ipsos/
