Lookback
User research tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$299 per year
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Arts, entertainment, and recreation
- Healthcare and life sciences
What is Lookback
Lookback is a user research tool for running and recording moderated and unmoderated user interviews and usability tests on web and mobile products. It supports live sessions with screen sharing, participant video/audio capture, and session recording for later review. Product teams and UX researchers use it to observe user behavior, collect qualitative feedback, and share findings through clips and notes.
Moderated research workflow support
Lookback supports live moderated sessions with participant screen sharing and audio/video capture. This fits teams that need real-time facilitation, probing questions, and observation during usability tests. It reduces reliance on separate meeting and recording tools by keeping the session workflow in one place.
Recording, notes, and clips
Sessions are recorded for later review, enabling teams to revisit evidence and reduce reliance on memory or manual transcription alone. Researchers can capture notes and create shareable highlights to communicate findings to stakeholders. This helps distribute insights across product, design, and engineering without requiring everyone to attend live sessions.
Multi-platform testing coverage
Lookback is designed to support research across common product surfaces, including web and mobile contexts. This is useful for teams validating end-to-end experiences that span devices. It can simplify operations compared with stitching together different tools for different platforms.
Limited quantitative survey depth
Lookback focuses on qualitative sessions (interviews and usability testing) rather than large-scale survey research. Teams needing advanced questionnaire logic, panel management, or statistical analysis typically require additional tooling. This can create a split workflow between qualitative evidence and quantitative measurement.
Analysis features may be lighter
While it supports reviewing recordings and sharing clips, deeper qualitative analysis workflows (for example, extensive coding frameworks, repository governance, and cross-study synthesis) may require complementary systems. Teams with mature research operations may find they need additional structure for long-term knowledge management. This can increase process overhead when scaling research across many projects.
Operational overhead for recruiting
Lookback is primarily a session and recording platform, so participant recruiting and panel management may not be fully covered end-to-end. Teams often need separate processes or vendors to source participants and manage incentives. This adds coordination steps, especially for frequent studies or specialized audiences.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Freelance | $299 per year | 10 sessions (moderated or unmoderated); Solo seat; Unlimited guests; All core features (exports excluded on trial); Add 10-session packages: $299/package ($29.90 per session); Recruit (panel) pay-as-you-go: $49/participant (see notes); Chat support. |
| Team | $1,782 per year | 100 moderated sessions included; Unlimited unmoderated sessions; 10 collaborators; 10 panel participants included; Add 10-session packages: $178/package ($17.80 per moderated session); Recruit additional participants: $38/participant (discounted rate requires minimum purchase of 10); Security Self-Assess; Chat support. |
| Insights Hub | $4,122 per year | 300 moderated sessions included; Unlimited unmoderated sessions; 30 collaborators; 30 panel participants included; Add 10-session packages: $137/package ($13.70 per moderated session); Recruit additional participants: $31/participant (discounted rate requires minimum purchase of 10); Security Assessment Assist; Priority chat support. |
| Enterprise | Custom pricing | Unlimited moderated & unmoderated sessions; 200 panel participants included; Recruit additional participants: $25/participant (discounted rate requires minimum purchase of 10); Custom seat configuration; Security Review, SSO, Invoicing/PO, Team Training, CSM support; Contact sales for pricing. |
Notes: The official Lookback pricing page also states: pay-as-you-go recruitment is $49 per participant when purchased individually; discounted per-participant rates shown above require minimum purchases (typically 10 participants). Plans are annual-only commitments. Free trial: 60 days & up to 5 sessions (no credit card), trial excludes exports and Recruit rounds.
Seller details
Lookback
Stockholm, Sweden
2013
Private
https://lookback.com/
https://x.com/lookbackhq
https://www.linkedin.com/company/lookback/
