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SimplyBook.me

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$11.90 per month
Free Trial
Free version
User corporate size
Small
Medium
Large
User industry
  1. Accommodation and food services
  2. Arts, entertainment, and recreation
  3. Retail and wholesale

What is SimplyBook.me

SimplyBook.me is an online appointment scheduling platform that lets service businesses publish booking pages, manage calendars, and accept reservations from clients. It targets small to mid-sized service providers such as salons, spas, wellness practitioners, and professional services that need self-service booking and staff scheduling. The product combines booking widgets, client notifications, and optional payments with add-on features such as memberships, packages, and intake forms. It is typically deployed as a standalone scheduling system rather than a full CRM or sales engagement suite.

pros

Configurable booking and services

SimplyBook.me supports multiple services, staff members, locations, and working hours, which fits common salon/spa and multi-practitioner setups. Businesses can configure service durations, buffers, and booking rules to reduce scheduling conflicts. Booking pages and widgets can be embedded into existing websites, supporting a range of client entry points.

Client communications and reminders

The platform includes automated confirmations and reminders via email and SMS (availability depends on plan and configuration). This helps reduce no-shows and manual follow-up work for front-desk staff. It also supports basic client messaging flows tied to appointment status changes.

Payments and prepaid options

SimplyBook.me offers online payment support through integrations with payment providers, enabling deposits or full prepayment depending on setup. It also provides features commonly used in personal services, such as packages, gift cards, and memberships (often via add-ons). These capabilities help businesses standardize how they sell and redeem services through the booking process.

cons

Not a full CRM suite

SimplyBook.me focuses on scheduling and service operations rather than end-to-end sales pipeline management. Organizations looking for advanced lead management, forecasting, and revenue analytics typically need a separate CRM. This can increase integration and data synchronization requirements for teams that want a single system of record.

Advanced features depend on add-ons

Many capabilities (for example, memberships, intake forms, or certain marketing-related tools) are delivered as optional add-ons and may vary by plan. This can make total cost and configuration complexity less predictable during rollout. Teams may need time to evaluate which add-ons are required to match their workflow.

Limited enterprise governance controls

For larger organizations, administrative controls such as granular role-based permissions, complex approval workflows, and centralized multi-brand governance may be less extensive than enterprise-focused platforms. Reporting is generally oriented toward appointment and service activity rather than deep cross-department analytics. Companies with strict compliance or audit requirements may need additional controls outside the product.

Plan & Pricing

Plan Price Key features & notes
Free $0 per month (monthly or annual) 50 bookings/month, 1 custom feature, 1 provider; includes booking website, booking widget, admin app, WordPress widget.
Basic $11.90 per month (billed annually) / $13.90 per month (billed monthly) 100 bookings/month, 3 custom features, 5 providers; Client app, Payments/Deposits/Tips, Sales (POS).
Standard $24.90 per month (billed annually) / $29.90 per month (billed monthly) 500 bookings/month, 8 custom features, 15 providers; Branded client app, HIPAA option, SAML SSO, additional integrations.
Premium $49.90 per month (billed annually) / $59.90 per month (billed monthly) 2000 bookings/month, unlimited custom features, 30 providers; Payments PRO (refunds, payment links, vaulted cards), QuickBooks/FreshBooks/Xero integrations, white-label (page footer).
Enterprise Custom Custom included bookings/providers; account manager, queue manager, high-load API, white-label, select data location; contact sales for pricing.

Additional paid options (from official site): SMS credits — 100 SMS credits $8; WhatsApp credits — 100 credits $8; AI Voice Booking — 100 credits $8; Booking packages — 100 bookings $4; Custom domain + 3 years SSL $119; Own SMS gateway $149; Account manager assistance $100/hour; Full setup (one-time) $499 (includes 2 months Premium).

Seller details

SimplyBook.me Ltd
Private
https://simplybook.me/
https://x.com/simplybookme
https://www.linkedin.com/company/simplybook-me/

Tools by SimplyBook.me Ltd

SimplyBook.me

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