PrestaShop
E-commerce platforms
Shopping cart software
E-commerce software
AI Shopify store builder tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€24 per month
Free TrialFree version
Small
Medium
Large
- Agriculture, fishing, and forestry
- Retail and wholesale
- Manufacturing
What is PrestaShop
PrestaShop is an open-source e-commerce platform used to build and manage online stores, including product catalogs, checkout, payments, shipping, and order management. It targets small to mid-sized merchants and agencies that want a self-hosted storefront with extensive customization through themes and modules. The core software is free to use, while many capabilities are added via a marketplace of paid and free add-ons and through third-party integrations.
Open-source and self-hosted control
PrestaShop can be self-hosted, which gives teams direct control over infrastructure, code-level customization, and data handling. This model supports bespoke storefront experiences and custom business logic beyond what many hosted builders allow. It also enables merchants to choose hosting providers and deployment architectures based on performance and compliance needs.
Large module and theme ecosystem
PrestaShop supports a broad ecosystem of modules and themes that extend core commerce functions such as payments, shipping, tax, marketing, and analytics. This marketplace approach lets merchants assemble a tailored stack without replacing the core platform. Agencies can reuse common components across client projects to speed implementation.
Multi-language and multi-currency support
PrestaShop includes built-in support for multiple languages and currencies, which helps merchants operate cross-border storefronts. Localization features can be combined with region-specific payment and shipping modules. This reduces the amount of custom development needed for international storefront basics compared with more limited cart-only tools.
Higher technical ownership burden
Because many deployments are self-hosted, merchants are responsible for hosting, security hardening, updates, backups, and performance tuning. Ongoing maintenance often requires developer or agency support, especially when multiple modules are installed. This can increase total cost of ownership versus fully managed website builders or commerce suites.
Feature depth depends on add-ons
Many advanced capabilities (for example, certain marketing automation, advanced search, or specialized B2B workflows) typically rely on third-party modules or custom development. Module quality and long-term support vary by vendor, which can create dependency and upgrade risk. Merchants may need to evaluate and test add-ons carefully to avoid conflicts.
Not an AI store builder focus
PrestaShop is primarily a traditional e-commerce platform rather than an AI-first store builder. AI-assisted store generation and guided setup experiences are not a core, standardized part of the base product in the way dedicated AI store builder tools emphasize. Merchants seeking AI-driven site creation may need external services or specific third-party modules.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Classic (Open Source) | Free download | Self-hosted open-source PrestaShop (downloadable) — hosting, domain, and third-party modules/themes not included; full control of data and code. |
| Hosted | From €24 excl. VAT / month (annual payment); €29 excl. VAT / month (no commitment) | All-in-one hosted solution including hosting, domain, essential modules, preinstalled themes, and support. Free 14-day trial available. Prices exclude VAT. |
| Enterprise | Starting €2,115 excl. VAT / month (based on 24-month commitment) | Enterprise-grade, scalable platform with predictable pricing (no revenue-sharing), includes 5M HTTPS requests/month; contact sales for custom terms. |
| PrestaShop Hosting (Managed) | XS: €200/month; S: €275/month; M: €495/month; L: €715/month; Custom: €1,105/month (starting prices) | Managed hosting plans with defined CPU/RAM/DISK allocations and environments (Dev/Staging/Production). Prices shown as starting amounts. |
| Business Care (Marketplace add-on support) | 40% of product price annually | Optional annual subscription included with modules/themes from the PrestaShop Marketplace; provides updates, compatibility patches, and unlimited support for the product as long as subscription is active. |
Seller details
PrestaShop SA
Paris, France
2007
Private
https://www.prestashop.com/
https://x.com/PrestaShop
https://www.linkedin.com/company/prestashop/
