Rakuten Ichiba
Marketplace software
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Rakuten Ichiba and its alternatives fit your requirements.
¥25,000 (tax excluded) per store per month
Free Trial
Free version unavailable
Small
Medium
Large
- Accommodation and food services
- Arts, entertainment, and recreation
- Retail and wholesale
What is Rakuten Ichiba
Rakuten Ichiba is a Japan-focused online marketplace where third-party merchants list and sell products to consumers under a marketplace model. It provides storefront capabilities, product listing and merchandising tools, order processing workflows, and participation in Rakuten’s payments and loyalty ecosystem. The product primarily serves merchants seeking access to Rakuten’s consumer traffic and shoppers purchasing across multiple categories within a single marketplace.
Large consumer marketplace reach
Merchants can sell into an established multi-category marketplace with significant consumer traffic in Japan. This can reduce the need to build and market a standalone e-commerce site. The marketplace model supports many sellers operating in parallel with standardized listing and checkout experiences.
Integrated payments and loyalty
Rakuten Ichiba ties into Rakuten’s broader ecosystem, including payment options and loyalty points programs. This integration can improve conversion and repeat purchase behavior for shoppers already using Rakuten services. For merchants, it centralizes key commerce functions that might otherwise require multiple third-party integrations.
Merchant storefront and merchandising
The platform supports merchant-managed storefront pages, product catalogs, promotions, and campaign participation within the marketplace. Sellers can run discounts and participate in marketplace events to drive demand. These capabilities align with common marketplace operations such as category merchandising and promotional calendars.
Not a deployable software platform
Rakuten Ichiba functions as a hosted marketplace operated by Rakuten rather than a marketplace software product that a company can deploy for its own branded marketplace. Organizations looking to build and control their own multi-vendor marketplace typically need a separate marketplace platform. As a result, customization and ownership of the end-to-end marketplace experience are constrained by Rakuten’s rules and tooling.
Japan-centric operations and audience
The marketplace is primarily oriented to Japan in terms of shopper base, language, and operational norms. Cross-border selling is possible in some cases, but it can introduce additional requirements such as localization, shipping, and customer support. Companies targeting other primary geographies may find the channel less aligned than region-agnostic marketplace platforms.
Marketplace fees and policy constraints
Selling on a third-party marketplace generally involves commissions, service fees, and compliance with marketplace policies. Merchants have limited control over platform-level changes, ranking logic, and enforcement actions. This can create dependency risk compared with operating a first-party e-commerce stack.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| がんばれ！プラン (Ganbare! Plan) | ¥25,000 per month per store (paid as an annual lump-sum; tax excluded) | Initial registration fee (all plans): ¥60,000 (tax excluded). System usage fee (mall commission): 3.5%–7.0% (PC/Mobile rates apply). Image capacity: 1.5GB. Payment: annual lump-sum for the first year; some installment options may be available. Other variable fees (Rakuten Point burden, payment processing fees, R-Messe, advertising) apply. |
| スタンダードプラン (Standard Plan) | ¥65,000 per month per store (billed as two semi-annual payments; tax excluded) | System usage fee: 2.0%–4.5% (PC/Mobile rates). Image capacity: 100GB. Higher product capacity and support than がんばれ! plan. R-Messe monthly fee applies (see notes). |
| メガショッププラン (Mega Shop Plan) | ¥130,000 per month per store (billed as two semi-annual payments; tax excluded) | System usage fee: 2.0%–4.5% (PC/Mobile rates). Image capacity: unlimited. Suited for large-volume merchants; higher fixed monthly fee structure. |
Notes:
- 初期登録費用 (one-time at signing): ¥60,000 (tax excluded) applies to all plans.
- 月額出店料の支払い形態: がんばれ！プランは年一括払い、スタンダード/メガは半年ごとの2回分割が基本（詳細は公式ページで確認）。
- 共通の変動費: 楽天ポイント原資（通常1.0%）・楽天ペイ利用料・システムサービス利用料・広告/オプション等が別途発生します.
- 一部オプション（例：R-Cabinet容量追加など）は別途月額費あり (公式サイトに料金表あり).
Seller details
Rakuten Group, Inc.
Tokyo, Japan
1997
Public
https://global.rakuten.com/
https://x.com/RakutenGroup
https://www.linkedin.com/company/rakuten/
