WPBakery
CMS tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$69 one-time
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What is WPBakery
WPBakery is a WordPress page builder plugin used to design and manage page layouts through a visual drag-and-drop editor and a backend editor. It is commonly used by site owners, marketers, and agencies to build landing pages and content-heavy sites without writing custom theme code for each layout. The product is distributed as a premium plugin and is also bundled with many third-party WordPress themes, which affects how updates and support are delivered. WPBakery focuses on shortcode-based content elements and a large ecosystem of add-ons and templates.
Widely adopted WordPress builder
WPBakery is broadly used across WordPress sites, including many installations that come via theme bundles. This adoption makes it easier to find developers familiar with its editor and element model. It also increases the availability of third-party add-ons and prebuilt content elements. For organizations inheriting existing WordPress sites, it often reduces the need to rebuild pages in a different builder.
Flexible layout and content elements
The plugin provides a drag-and-drop interface with rows, columns, and configurable content modules for common page patterns. Users can edit in a visual mode and in a backend editor, which supports different workflows and roles. It supports reusable templates and element settings that help standardize page sections. This can speed up production of marketing pages and microsites within WordPress.
Theme and plugin ecosystem compatibility
WPBakery is frequently integrated by theme vendors and supports extension through add-ons. Many WordPress themes include custom WPBakery elements, enabling theme-specific design components without custom coding by end users. It works alongside common WordPress plugins for forms, SEO, and caching, though results depend on configuration. This ecosystem fit is useful for agencies maintaining multiple client sites with varied themes.
Shortcode lock-in risk
WPBakery relies heavily on shortcodes to render many page elements. If the plugin is disabled or replaced, pages can retain shortcode markup that requires cleanup or migration tooling. This can increase switching costs compared with approaches that store cleaner block-based content. Organizations planning long-term CMS governance should account for this dependency.
Performance depends on implementation
Complex pages built with many nested elements can add HTML/CSS/JS overhead and increase page weight. Achieving good Core Web Vitals often requires careful template choices, caching, and asset optimization. Theme-bundled configurations may include additional elements that further affect load performance. Teams may need developer involvement to standardize patterns and optimize output.
Support varies with licensing channel
When WPBakery is bundled with a third-party theme, updates and support may be mediated by the theme vendor rather than delivered directly. This can delay access to new versions or security fixes depending on the theme provider’s release cycle. It also complicates license management across multiple sites and clients. Enterprises may prefer direct licensing to reduce operational friction.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Regular (1 site) | $69 / lifetime (one-time) | Use on 1 site; includes 1 year of support, template library, WPBakery AI (1 year), lifetime updates; 15-day refund policy. |
| 5 Sites | $256 / lifetime (one-time) | Use on up to 5 sites; includes 1 year of support, template library, WPBakery AI (1 year), lifetime updates. |
| 10 Sites | $499 / lifetime (one-time) | Use on up to 10 sites; includes 1 year of support, template library, WPBakery AI (1 year), lifetime updates. |
| Support Plus (subscription add-on) | $59 / year | Subscription-based support (auto-updates, priority support, template library, WPBakery AI credits, Templatera & Easy Tables, loyalty discounts). Note: 1 year of Support Plus is included with a new license; renewal options available. |
| WPBakery Hosting (managed hosting with license) | From $17.40 / month | Managed hosting that includes a free WPBakery Page Builder license pre-installed; migration included. |
