SurveyMonkey
Online form builder software
Feedback analytics software
Survey software
Administrative software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if SurveyMonkey and its alternatives fit your requirements.
$25 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Real estate and property management
- Education and training
What is SurveyMonkey
SurveyMonkey is a cloud-based survey and questionnaire platform used to collect feedback and research data from customers, employees, and other audiences. It supports building surveys and forms, distributing them via links, email, web embeds, and integrations, and analyzing results through dashboards and exports. Typical users include marketing, HR, product, and customer experience teams that need standardized data collection and reporting. The product emphasizes template-driven survey creation, response management, and analytics features suitable for recurring feedback programs.
Mature survey creation tools
SurveyMonkey provides a broad set of question types, logic (such as skip logic and piping), and reusable templates for common research and feedback workflows. It supports branding, theming, and multi-language survey delivery for consistent respondent experiences. These capabilities make it practical for teams that run frequent surveys across multiple departments. The builder is oriented toward non-technical users who need to publish quickly without custom development.
Flexible distribution and collection
The platform supports multiple collection methods, including shareable links, email invitations, web embeds, and QR codes. It also offers controls for managing collectors, tracking responses, and closing surveys on schedules or quotas (plan-dependent). This flexibility helps organizations run both ad-hoc surveys and structured programs with consistent governance. It reduces reliance on separate tools for basic form distribution.
Reporting, exports, and integrations
SurveyMonkey includes dashboards and analysis views for summarizing results, filtering, and segmenting responses. It supports exporting data to common formats for downstream analysis and reporting. Integrations with common business systems (availability varies by plan) help route responses into operational workflows. This is useful when survey data needs to connect to broader administrative or customer processes.
Advanced features tied to tiers
Key capabilities such as more sophisticated logic, collaboration controls, and certain analytics or integration options are often restricted to higher subscription tiers. This can increase total cost when multiple teams need enterprise controls or when surveys require advanced design. Organizations may need to standardize on higher plans to avoid feature fragmentation. Budgeting can be less predictable for growing deployments.
Limited deep workflow automation
While SurveyMonkey can connect to other systems, it is not primarily designed as an end-to-end workflow automation or CRM platform. Complex lead routing, multi-step lifecycle automation, or case management typically requires additional tools and integration work. Teams expecting a single system to manage both feedback capture and full operational follow-through may find gaps. This is most noticeable in sales or service processes that require extensive automation.
Customization beyond templates requires effort
Template-driven design speeds setup, but highly customized experiences (complex layouts, bespoke UI behavior, or fully custom respondent portals) can be difficult without external development or alternative tooling. Some organizations may need custom scripting, embedded approaches, or separate web forms to meet strict UX requirements. This can add implementation time and ongoing maintenance. It may also complicate governance across multiple survey owners.
Plan & Pricing
Individual plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $0 (Always free) | Create unlimited surveys; limited to 10 questions per survey and limited response viewing (e.g., view 25 responses per survey). |
| Starter | $25 per month (billed $300 annually) | Entry paid individual plan (annual billing). |
| Standard (Monthly) | $99 per month (billed monthly) | 1,000 responses per month; unlimited surveys and questions; monthly billing. |
| Advantage (Annual) | $39 per month ($468 billed annually) | 15,000 responses per year; advanced features vs. Standard. |
| Premier (Annual) | $139 per month ($1,668 billed annually) | 40,000 responses per year; advanced analytics, export to SPSS, white-labeling and branding features. |
| FLEX (Analyze) | $49 per month (billed monthly) | Analysis-focused plan: 1,000 responses per month, text analysis, filters, exports; $0.15 per additional response. |
Team & Enterprise plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Team Advantage | $30 per user / month (starting at 3 users, billed annually) | Team collaboration features; 50,000 responses per year (per team). |
| Team Premier | $92 per user / month (starting at 3 users, billed annually) | Advanced team features, higher response limits (100,000 responses/year); premium support and integrations. |
| Enterprise | Custom pricing | Flexible, enterprise-grade admin, security, integrations, HIPAA options; contact sales for quote. |
Seller details
SurveyMonkey Inc.
San Mateo, CA, USA
1999
Private
https://www.surveymonkey.com/
https://x.com/SurveyMonkey
https://www.linkedin.com/company/surveymonkey/
