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Tally

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$29 per month
Free Trial unavailable
Free version
User corporate size
Small
Medium
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User industry
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What is Tally

Tally is a web-based form builder used to create online forms for data collection such as surveys, sign-ups, registrations, and simple payments. It targets individuals and teams that need lightweight, shareable forms without building custom web pages. The product emphasizes a document-like editor experience and supports embedding forms into websites and sharing via links. It is commonly used for lead capture, feedback collection, and basic event registration workflows rather than full event operations management.

pros

Fast, simple form creation

Tally uses a text-first, document-style editor that reduces setup time for common forms like registrations and surveys. Users can publish forms quickly via a link or embed them on a website. This approach fits teams that want a lightweight alternative to more complex form and event platforms. It also supports common field types and conditional logic for straightforward workflows.

Embeds and sharing options

Tally supports sharing forms via URL and embedding them into websites, which helps teams place registration or survey flows inside existing pages. Embedding is useful for event landing pages and internal portals where a separate registration site is not desired. The product also supports basic customization to align forms with a site’s look and feel. These capabilities cover many small-to-mid scale intake and RSVP scenarios.

Payments for simple ticketing

Tally supports collecting payments for forms, enabling basic paid registrations or simple ticket-like transactions. This can work for small events, workshops, or paid consultations where a full ticketing and event platform is unnecessary. Payment collection is integrated into the form flow, reducing the need for separate checkout pages. It is best suited to straightforward pricing structures rather than complex ticketing catalogs.

cons

Limited event operations features

Tally focuses on form-based data capture and does not provide end-to-end event management capabilities such as agenda building, speaker management, exhibitor management, or attendee networking. Organizations running multi-session or multi-track events typically need additional systems for those functions. Onsite check-in, badge printing, and venue operations features are not a core part of the product. As a result, it fits registration intake more than full event execution.

Basic ticketing complexity support

While payments enable simple paid registrations, advanced ticketing needs (e.g., reserved seating, complex discounting, multi-currency tax rules, or large-scale ticket inventory controls) may require a dedicated ticketing platform. Teams may also need more robust attendee communications and transactional email controls than a form-first tool typically provides. For events with multiple ticket types and add-ons, configuration can become harder to manage. This can lead to operational workarounds outside the product.

Enterprise governance may be limited

Compared with enterprise-focused event and survey platforms, Tally may offer fewer controls for large organizations, such as advanced role-based administration, audit trails, and centralized governance across many workspaces. Companies with strict compliance requirements may need deeper data residency, retention, and security administration options. Integration depth and administrative tooling can be a deciding factor at scale. These gaps can increase reliance on external processes or middleware.

Plan & Pricing

Plan Price Key features & notes
Free $0 (permanently free) Unlimited forms and submissions (subject to Fair Use Policy); 99% of Tally features available for free; file uploads limited to 10 MB per file on Free; includes Tally branding; accept payments via Stripe (Tally does not add extra fees; Stripe fees apply).
Tally Pro $29 per month or $290 per year (2 months free) Remove Tally branding; custom domains; invite unlimited team members; workspaces; remove 10 MB upload limit (unlimited file uploads); partial submissions; drop-off analytics; Google Analytics & Meta Pixel; custom CSS; form version history (restore past 30 days); cancel anytime.
Tally Business $89 per month or $890 per year (2 months free) Includes all Tally Pro features plus email verification, control over submissions data retention, extended form version history (restore past 90 days), additional business/compliance features; cancel anytime.

Seller details

Tally BV
Brussels, Belgium
2020
Private
https://tally.so/
https://x.com/tallyforms
https://www.linkedin.com/company/tally-forms/

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