Typeform
Lead capture software
Online form builder software
Survey software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$28 per month
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Free version
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- Media and communications
- Accommodation and food services
- Arts, entertainment, and recreation
What is Typeform
Typeform is a cloud-based online form builder used to create forms, surveys, quizzes, and lead-capture experiences. It is commonly used by marketing, sales, customer success, and research teams to collect structured data and route it into downstream systems. The product emphasizes conversational, one-question-at-a-time form experiences and includes templates, logic, and integrations to support common workflows. Typeform is typically deployed as a front-end data collection layer rather than a full CRM or sales engagement system.
Strong form UX and design
Typeform provides a guided, conversational form experience that can improve completion rates for certain use cases compared with traditional multi-question layouts. It supports themes, branding, and reusable templates to standardize data collection across teams. The builder is designed for non-technical users, reducing reliance on developers for common form and survey needs.
Logic and data routing
Typeform includes conditional logic, branching, and answer piping to tailor questions based on prior responses. This supports qualification flows for lead capture and basic segmentation for surveys. It also enables routing collected data to other tools via native integrations and automation connectors, helping teams move responses into CRM, email, and analytics workflows.
Broad integration ecosystem
Typeform offers integrations with common business systems and supports webhooks and API-based connectivity for custom workflows. This makes it practical as an intake layer that feeds lead and customer data into systems of record. Compared with platforms focused on CRM or outbound prospecting, Typeform’s strength is capturing first-party data and passing it downstream.
Not a full CRM platform
Typeform does not provide end-to-end CRM capabilities such as pipeline management, account hierarchies, forecasting, or sales activity tracking. Teams typically need a separate system to manage leads after capture and to run sales processes. Organizations expecting a single platform for lead capture through close will need additional tools.
Survey analytics are limited
While Typeform supports surveys, its built-in analysis is generally oriented toward response review and exports rather than advanced research workflows. Complex statistical analysis, panel management, and sophisticated reporting often require exporting data to BI or analytics tools. This can add operational overhead for research-heavy teams.
Governance and scale constraints
At larger scale, teams may encounter constraints around centralized governance, standardized data models, and enterprise-grade controls compared with systems designed primarily for sales and marketing operations. Managing many workspaces, templates, and consistent field definitions can require additional process discipline. Some advanced requirements (custom workflows, deep data validation, or specialized security needs) may require higher-tier plans or custom integration work.
Plan & Pricing
| Plan | Price (monthly) | Price (annual, per month) | Key features & notes |
|---|---|---|---|
| Free | $0 | $0 | Permanently free tier: unlimited typeforms, unlimited questions, basic features; limited monthly responses (see help center). |
| Basic (Plans for everyone) | $39 per month (monthly) | $28 per month (billed $468/yr) | 100 responses/month included; 1 user; unlimited typeforms & questions. |
| Plus (Plans for everyone) | $79 per month (monthly) | $56 per month (billed $948/yr) | 1,000 responses/month included; 3 users; remove Typeform branding; custom subdomain. |
| Business (Plans for everyone) | $129 per month (monthly) | $91 per month (billed $1,548/yr) | 10,000 responses/month included; 5 users; drop-off rates; conversion tracking; priority support & live chat. |
| Enterprise | Contact Sales | Contact Sales | Tailored response limits & seats; VIP support; SSO; HIPAA/GDPR compliance options; custom data center selection. |
| Growth Pro (Growth plans) | $379 per month (monthly) | $266 per month (billed $4,548/yr) | Includes 5 seats; 10k+ responses/month; enrich 1,500 responses/month; video questions & answers; multi-language forms; analytics integrations; priority support. |
| Growth Custom | Contact Sales | Contact Sales (annual billing typical) | Custom seats and response limits (20k+/mo example); enrich 3,000 responses/mo in example; includes Growth Pro features plus SSO, custom domain, HIPAA, dedicated CSM. |
Notes: Prices and feature limits were taken from Typeform's official pricing page and Help Center. Typeform shows both monthly and discounted annual billing options on their pricing page. Some regional/site experiments may show different numbers; refer to Typeform's pricing page for the account/region-specific values.
Seller details
Typeform S.L.
Barcelona, Spain
2012
Private
https://www.typeform.com/
https://x.com/typeform
https://www.linkedin.com/company/typeform/
