Customer Thermometer
Enterprise feedback management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$9 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Real estate and property management
- Construction
What is Customer Thermometer
Customer Thermometer is an email-based customer feedback tool that collects satisfaction and sentiment using one-click rating scales embedded in email messages. It is used by customer success, support, and account management teams to measure CSAT/NPS-style feedback after interactions, onboarding, or periodic check-ins. The product emphasizes high response rates by reducing survey friction and supports reporting and integrations to route feedback into business systems.
One-click email feedback
The product embeds rating buttons directly in emails, which reduces the steps required for recipients to respond. This approach fits well for transactional feedback after support tickets, deliveries, or meetings. It can be deployed without sending users to an external survey page, which can improve completion for simple questions.
Automation and integrations
Customer Thermometer supports automated sending based on triggers and schedules, enabling consistent feedback collection at scale. It integrates with common business tools (for example, CRM/helpdesk and collaboration systems) to route responses and alerts. This helps teams operationalize feedback by linking it to customer records and workflows.
Dashboards and segmentation
The platform provides reporting to track trends over time and compare results by team, customer segment, or campaign. It supports filtering and segmentation so managers can identify problem areas and follow up on detractors. This is useful for operational teams that need near-real-time visibility rather than periodic research studies.
Limited for deep research
The email-embedded format is best suited to short, structured questions and is less effective for complex surveys or moderated research. Teams needing rich qualitative insights (e.g., task-based usability studies, video interviews, or diary studies) typically require additional tools. As a result, it may not cover broader experience-research programs end to end.
Email deliverability dependency
Response collection depends on email deliverability, recipient email clients, and security settings that can affect rendering of embedded elements. Some organizations’ spam filters or privacy protections can reduce reach or distort tracking. This can introduce variability that is outside the product’s direct control.
Customization constraints
Compared with more general survey platforms, the design and interaction model is constrained by what works reliably inside email clients. Advanced branching logic, complex layouts, and highly customized experiences may be limited. Organizations with strict brand or questionnaire requirements may need workarounds or supplementary survey tooling.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| At the Beach | $9 per month | Retain and view account data when not sending surveys; referenced in FAQ as a downgrade option to keep data. |
| Runner | $29 per month | 50 responses/month; unlimited users/agents; unused responses roll over; monthly billing. |
| Jumper | $49 per month | 200 responses/month; unlimited users/agents; unused responses roll over. |
| Flyer | $99 per month | 500 responses/month; unlimited users/agents; unused responses roll over. |
| Mach 1 | $159 per month | 1,000 responses/month; unlimited users/agents; unused responses roll over. |
| Mach 2 | $259 per month | 5,000 responses/month; unlimited users/agents; additional advanced features for 200+ responses (embedded thermometers, Outlook/Gmail footer, NPS reporting, ribbon reporting). |
| Mach 3 | $400 per month | 10,000 responses/month; unlimited users/agents; advanced features as above. |
| Mach 4 | $700 per month | 20,000 responses/month; unlimited users/agents; advanced features as above. |
| Enterprise | Custom pricing | Larger volumes, multiple accounts, bespoke reporting and flexible invoicing; contact sales. |
Additional notes: All prices shown on the vendor site are billed monthly (USD). The vendor advertises a fully-functional free account that provides 10 free surveys (no payment information required to create the free account). Unused responses roll over each month (accounts can hold a maximum of double the monthly plan). A 30-day money-back guarantee is stated. Annual invoicing is possible via invoice on request.
Seller details
Customer Thermometer Ltd
Private
https://www.customerthermometer.com/
https://x.com/customerthermo
https://www.linkedin.com/company/customer-thermometer/
