Zoho Apptics
Mobile app analytics tools
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$89 per app per month
Free TrialFree version
Small
Medium
Large
- Transportation and logistics
- Healthcare and life sciences
- Accommodation and food services
What is Zoho Apptics
Zoho Apptics is a mobile app analytics and user engagement platform for iOS and Android applications. It helps product, engineering, and growth teams track usage metrics, monitor crashes, collect user feedback, and run in-app engagement workflows from a single console. The product is positioned for teams that want analytics and operational app insights integrated with a broader business software suite. It is typically implemented via mobile SDKs and used alongside release and product iteration cycles.
Integrated mobile analytics suite
Apptics combines usage analytics, crash reporting, push notifications, in-app feedback, and user segmentation in one product. This reduces the need to stitch together multiple point tools for common mobile app operations. Teams can use one dataset to move from diagnosing stability issues to targeting affected cohorts with messaging. The breadth is useful for small to mid-sized teams standardizing on a single vendor.
Crash and performance visibility
The platform includes crash tracking to help teams identify stability issues and prioritize fixes. It supports workflows where engineering can correlate crashes with app versions, devices, and user segments. This is practical for release management and regression detection after deployments. It also supports ongoing monitoring without requiring a separate crash-only product.
Fits Zoho ecosystem workflows
Apptics is part of Zoho’s broader software portfolio, which can simplify procurement and administration for organizations already using Zoho. Teams can align mobile analytics and engagement with existing Zoho-based processes for customer support, CRM, or internal reporting. This can reduce vendor sprawl and centralize governance. It is also helpful for organizations that prefer a single vendor for multiple business functions.
Less focus on market intelligence
Apptics is primarily oriented to first-party app analytics and engagement rather than third-party app store market intelligence. Organizations looking for deep competitive benchmarking, store-level share-of-voice, or broad app ecosystem datasets may need additional tools. This can create gaps for teams focused on app store optimization research and market sizing. The product is better suited to measuring and improving your own app performance.
Ecosystem depth varies by need
While Apptics covers many core mobile analytics functions, specialized requirements (advanced attribution, complex experimentation, or highly customized data pipelines) may exceed what it provides out of the box. Larger organizations may require deeper integrations with data warehouses and existing analytics stacks. This can increase implementation work or lead to parallel tooling. Fit depends on how standardized the organization is on Zoho and the desired analytics maturity.
Mobile-first scope limitations
Apptics is designed around mobile app instrumentation and engagement, so it may not fully address cross-channel analytics needs spanning web, backend services, and offline touchpoints. Teams building omnichannel measurement frameworks may need additional products to unify identities and events across platforms. This can complicate reporting consistency across mobile and non-mobile properties. It is strongest when mobile is the primary digital channel.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free (Forever) | $0 — Free forever (no credit card required) | 1 project, up to 10 application IDs/project, 5K errors monitored, 50K engagements, 5 organization users, 30-day audit logs, 30 days data retention. |
| Pro | $89 per app/month (monthly billing). 30% discount when billed annually. | All features in Free plus: up to 5 projects, 20 application IDs/project, 100K errors monitored, 500K engagements, unlimited organization users, 180-day audit logs, 5 years data retention, third-party integrations. Supports add-ons for Projects, Errors, Engagements. |
Notes: Add-ons available only for the Pro plan (projects, errors, engagements). 30-day free trial with full feature access; no credit card required for the Free plan or trial. Pricing shown in USD; Zoho site supports multiple currencies and monthly/yearly billing options.
Seller details
Zoho Corporation
Chennai, Tamil Nadu, India
1996
Private
https://www.zoho.com/
https://x.com/zoho
https://www.linkedin.com/company/zoho/
