Veritone Hire Programmatic (formerly PandoLogic)
Programmatic job advertising software
Recruiting automation software
Staffing software
Job board software
Recruiting software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Veritone Hire Programmatic (formerly PandoLogic)
Veritone Hire Programmatic (formerly PandoLogic) is a programmatic job advertising platform that automates the distribution and optimization of job ads across multiple paid and organic channels. It is used by talent acquisition teams, staffing firms, and recruitment marketing teams to manage spend, pacing, and performance toward hiring outcomes. The product emphasizes automated bidding and budget allocation, campaign analytics, and integrations with common applicant tracking and recruitment marketing workflows. It operates as part of Veritone’s HR-focused product portfolio following Veritone’s acquisition of PandoLogic.
Automated budget and bid optimization
The platform focuses on automating job ad buying decisions such as bid levels, budget allocation, and pacing across channels. This can reduce manual campaign management work compared with running separate campaigns per site or source. It supports performance-driven optimization that aligns spend to application and hiring funnel outcomes rather than only impressions or clicks.
Multi-channel job distribution
It supports distributing jobs across a mix of job sites, aggregators, and other recruitment media sources from a centralized workflow. This helps teams manage channel mix without maintaining separate vendor relationships for each source. Centralized distribution also supports consistent tracking and reporting across sources.
Reporting for recruitment media performance
The product provides campaign reporting intended for recruitment marketing and talent acquisition stakeholders. Teams can monitor spend, volume, and performance by job, location, and source to inform budget decisions. This is useful for organizations that need ongoing optimization and governance of recruitment media programs.
Best fit for paid media
The core value is strongest when an organization runs meaningful paid job advertising budgets and needs continuous optimization. For low-volume hiring or primarily organic sourcing strategies, the operational overhead and cost may outweigh benefits. Some teams may find simpler posting tools sufficient for basic distribution needs.
Integration and data dependency
Performance optimization depends on accurate conversion tracking and reliable data flows from ATS and related systems. Implementation may require coordination across HR, marketing operations, and IT to ensure tracking, job feeds, and attribution are configured correctly. Data quality issues (e.g., incomplete source tracking) can reduce the usefulness of optimization and reporting.
Less suited to full ATS replacement
Despite overlap with recruiting and staffing workflows, it is not positioned as a full applicant tracking system. Organizations still typically need an ATS/CRM and other recruiting tools for end-to-end hiring processes. Buyers looking for a single system to manage requisitions, candidates, and onboarding may need additional products.
Plan & Pricing
Official vendor site does not publish tiered or usage-based pricing for Veritone Hire Programmatic (PandoLogic).
Summary of findings from official pages:
- No public pricing tiers or per-seat subscription rates are listed on the product pages. (See vendor product pages and demo request.)
- The vendor asks visitors to "request a demo" or "contact us" for pricing/quote and to tailor solutions. (Demo & product pages indicate sales contact.)
- The demo request page states "No Platform Fees, Upfront, or Set-Up Costs" and "100% Free and Unlimited Customer Support." (Language appears on the official demo sign-up page.)
- Veritone’s SEC filing (10-K) describes programmatic advertising revenue from monthly purchasing commitments and that fees may be recognized on a net basis, indicating pricing is contract/commitment-based rather than publicly listed.
Because no public pricing table was found on the official vendor pages, no tiered-plan or usage-based pricing table could be constructed.
Seller details
Veritone, Inc.
Costa Mesa, CA, USA
2014
Public
https://www.veritone.com/
https://x.com/veritone
https://www.linkedin.com/company/veritone/
