Kula
Applicant tracking systems (ATS)
Recruiting automation software
Recruiting software
Talent acquisition suites software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$5,120 per year
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- Professional services (engineering, legal, consulting, etc.)
What is Kula
Kula is a recruiting platform that combines applicant tracking with outbound sourcing and recruiting automation workflows. It is used by internal talent acquisition teams and recruiters to manage candidates, run outreach sequences, and coordinate hiring pipelines. The product emphasizes automation for sourcing-to-interview steps and integrates with common recruiting tools to centralize candidate activity and communication.
Sourcing-to-ATS workflow coverage
Kula supports both outbound sourcing activities and traditional ATS pipeline management in one system. This reduces the need to move between separate sourcing tools and an ATS for day-to-day recruiting work. Teams can track outreach, responses, and candidate stage progression in a single workflow, which helps maintain a consistent audit trail of recruiting activity.
Recruiting automation and sequences
The platform includes automation features such as outreach sequences and workflow triggers to reduce manual follow-ups. This is useful for high-volume sourcing and early-stage candidate engagement where repetitive tasks are common. Automation can also standardize recruiter processes across a team, improving consistency in how candidates are contacted and progressed.
Centralized collaboration on candidates
Kula provides shared candidate records and pipeline visibility for recruiters and hiring stakeholders. Centralization helps reduce duplicate outreach and fragmented notes across email and spreadsheets. It also supports coordination across multiple roles involved in hiring by keeping candidate context, communications, and status in one place.
Limited HR suite breadth
Kula focuses on recruiting and does not typically replace broader HR platforms that include payroll, time tracking, benefits administration, or core HRIS functions. Organizations looking for an end-to-end HR suite may need additional systems alongside Kula. This can increase integration and vendor-management requirements for teams that prefer a single HR platform.
Integration depth varies by stack
Recruiting teams often rely on calendars, email providers, assessment tools, background checks, and HRIS systems, and the value of Kula depends on how well it connects to the existing stack. Some integrations may require configuration effort or workarounds depending on the tools in use. Buyers should validate required integrations (and data sync directionality) during evaluation to avoid process gaps.
Best fit for outbound-heavy teams
Kula’s feature set is oriented toward teams that do significant sourcing and outbound outreach. Organizations that primarily hire through inbound applicants and simple workflows may find parts of the product underutilized. In those cases, a simpler ATS may meet requirements with less setup and ongoing administration.
Plan & Pricing
| Plan (headcount) | Price | Key features & notes |
|---|---|---|
| 1–50 employees | $5,120 per year (annual billing shown on Kula's pricing page) | All-in-one ATS: full ATS/CRM, sourcing, scheduling, AI tools (writing assistant, AI scoring, AI notetaker), unlimited AI & data enrichment, integrations, tailored implementation & Slack support. (Price shown on Kula pricing when 1–50 is selected). |
| 51–75 employees | Custom pricing (book a call) | Same all-inclusive feature set; price tailored to headcount/needs — contact sales. |
| 76–100 employees | Custom pricing (book a call) | Same all-inclusive feature set; contact sales for a quote. |
| 101–1,000+ employees | Custom pricing (book a call) | Enterprise-tier/custom contracts (SSO, SOC2, advanced security/compliance, dedicated support); contact sales. |
Notes:
- Kula states pricing is "headcount-based" and that every feature is included with no usage fees; the pricing page displays $5,120/year (annual billing) and otherwise directs larger headcounts to contact sales for custom pricing. cite
- Kula also hosts an older pricing page ("/pricing-old") that lists legacy Starter tiers at $399/month (annually) and $799/month (annually) for certain headcount ranges; that page appears to be an archived/older pricing layout. Use the main /pricing page as the current source. cite
