Identity Guard
Employee identity theft protection software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$4.49 per month
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What is Identity Guard
Identity Guard is an identity theft protection service that provides monitoring and alerts for identity-related risks such as credit file changes and potential misuse of personal information. It is used by individuals and can also be offered through organizations as a benefit to employees or members. The service typically combines monitoring, alerting, and identity restoration support, with plan options that may include credit bureau monitoring and insurance coverage. It is positioned as a consumer-focused identity protection offering that can be packaged for workforce benefit programs.
Identity monitoring and alerts
Identity Guard provides monitoring designed to detect potentially suspicious activity tied to an individual’s identity, with alerts when monitored items change. This supports early awareness of credit-related events and other identity signals that employees may not check regularly. The product structure aligns with common employee benefit use cases where ongoing monitoring is the core value. Plan tiers generally allow organizations or individuals to select different monitoring depths.
Restoration support and coverage
Identity Guard includes identity restoration assistance intended to help users respond to suspected identity theft. Many plans in this category also include insurance coverage for certain eligible losses and expenses, which can be relevant for employee benefit programs. This combination can reduce the burden on HR teams by directing affected employees to a dedicated support channel. The restoration component is a key functional requirement in this product space.
Consumer-friendly enrollment model
Identity Guard is designed for straightforward individual enrollment and ongoing use, which can translate well to voluntary or employer-sponsored benefit rollouts. The service is typically delivered digitally, reducing the need for complex IT integration. This makes it practical for organizations that want to offer identity protection without deploying new security infrastructure. It also supports distributed workforces where employees self-manage their accounts.
Benefit admin features vary
Compared with platforms built specifically for employer benefit administration, Identity Guard may offer fewer native tools for eligibility management, payroll deduction workflows, and consolidated employer reporting. Organizations may need to rely on brokers, benefit platforms, or manual processes for administration. This can increase operational effort for HR teams at scale. Fit depends on whether the program is employer-paid or voluntary.
Monitoring scope depends on plan
The breadth of monitoring (for example, single-bureau vs. multi-bureau credit monitoring) typically varies by subscription tier. Employees on lower tiers may receive narrower coverage, which can create inconsistent protection levels across a workforce. Organizations may need to standardize on a specific plan to avoid confusion. This can affect program cost and perceived value.
Not a cybersecurity control
Identity Guard focuses on detecting and responding to identity misuse rather than preventing workplace account compromise or securing enterprise systems. It does not replace controls such as MFA, endpoint protection, or identity and access management. Employers looking for direct reduction of corporate credential risk will still need separate security tooling. The product is best evaluated as an employee financial-wellness/benefits offering rather than an IT security platform.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Value | Typical: $8.99 per month (individual, billed monthly). Example annual-discounted price shown on the site: $7.50 per month (billed annually — $90 first year, renews at $107.88/yr). Promotional example shown: $4.49 per month (billed annually — $53.88 first year, renews at $107.88/yr). Family pricing examples shown (typical): $14.99/mo (billed monthly); discounted examples: $12.50/mo or $7.49/mo. | Basic identity protection (no 3‑bureau credit monitoring); includes Dark Web monitoring, data breach notifications, $1M identity theft insurance; Individual membership: 1; Family membership: up to 5 adults + unlimited kids. |
| Total | Typical: $19.99 per month (individual, billed monthly). Example annual-discounted price shown: $16.67 per month (billed annually — $200.04 first year, renews at $239.88/yr). Promotional example shown: $9.99 per month (billed annually — $119.88 first year, renews at $239.88/yr). Family pricing examples shown (typical): $29.99/mo (billed monthly); discounted examples: $25.00/mo or $14.99/mo. | Standard identity & credit protection; includes premium credit monitoring features (3‑bureau credit monitoring on higher tiers), monthly credit score, Experian credit lock, 3‑bureau annual credit reports. |
| Ultra | Typical: $39.99 per month (individual, billed monthly). Example annual-discounted price shown: $33.33 per month (billed annually — $399.96 first year, renews at $479.88/yr). Promotional example shown: $14.99 or $19.99 per month (billed annually) appear on the site as limited-time discounts. Family pricing examples shown (typical): $39.99/mo (billed monthly) and discounted examples: $33.33/mo or $19.99/mo. | Premium identity & credit protection; includes White Glove Fraud Resolution, full 3‑bureau credit monitoring, enhanced monitoring and remediation services, $1M identity theft insurance. |
Seller details
Aura Sub LLC
Burlington, Massachusetts, USA
2017
Private
https://www.aura.com
https://x.com/aura
https://www.linkedin.com/company/aura-sub-llc/
