Aura
Employee identity theft protection software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$12.00 per month
Free Trial
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What is Aura
Aura is an identity theft protection service that provides monitoring and remediation support for identity-related risks. It is used by individuals and can be packaged for organizations that want to offer identity protection as an employee benefit. The product typically combines credit/identity monitoring, alerts, and guided recovery services, with optional add-ons such as device security and VPN depending on the plan.
Broad identity risk monitoring
Aura provides monitoring and alerting for common identity-theft signals, such as credit-related events and use of personal information. This supports employee benefit use cases where early detection and notification are the primary value. Coverage breadth is comparable to other identity protection offerings in this category, which often bundle multiple monitoring types into one subscription.
Guided recovery and support
The service includes identity restoration support to help users respond to suspected identity theft. This can reduce the burden on HR teams because employees work directly with the provider for remediation steps. Recovery assistance is a core requirement in this space and is typically a deciding factor for benefit programs.
Consumer-grade user experience
Aura is delivered as an app-first, self-service subscription experience that employees can activate and manage directly. This model fits distributed workforces and reduces administrative overhead compared with more manual enrollment approaches. It also aligns with how many products in the reference set are consumed (direct-to-consumer with employer distribution options).
Employer admin features vary
Compared with platforms built specifically for employer benefits administration, Aura’s employer-facing controls and reporting may be less extensive depending on the distribution model used. Organizations may need to validate SSO, eligibility file feeds, and HRIS/benefits integrations during procurement. Administrative requirements can differ significantly across vendors in this category.
Coverage depends on plan
Specific protections (for example, credit bureau coverage, insurance amounts, or device security features) can vary by subscription tier and geography. Employers offering the product as a benefit may need to standardize which tier is included and what employees can buy up to. This can complicate communications and cost comparisons across identity protection options.
Not a full fraud platform
Aura focuses on identity protection and recovery rather than enterprise fraud detection, transaction monitoring, or workforce identity governance. It does not replace internal security controls for employee accounts, access management, or financial fraud prevention. Buyers should position it as a benefit and risk-mitigation service for individuals, not as a security control for corporate systems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Individual | Annual: $144.00 per year ($12.00 per month) — renews at $215.78/year; Monthly: $15.00 per month — renews at $24.00/month | 3-bureau credit monitoring, $1,000,000 identity theft insurance per adult, device protection (antivirus, VPN), password manager, 14-day free trial, 60-day money-back guarantee on annual plans. |
| Couple | Annual: $264.00 per year ($22.00 per month) — renews at $345.41/year; Monthly: $29.00 per month — renews at $48.00/month | Same feature set as Individual for two adults; $2,000,000 identity theft insurance (per aura site wording), includes device & online protection tools, 14-day free trial. |
| Family | Annual: $384.00 per year ($32.00 per month) shown on pricing page (site also lists discounted/alternate annual rates elsewhere); Monthly: $50.00 per month — renews at $80.00/month | Coverage for up to 5 adults and unlimited children on some offers; includes family/kid-specific features, parental controls, device protection, and aggregate identity theft insurance (site lists higher aggregate limits for family plans). |
Notes: Prices above are taken from Aura's official pricing page and related pages; Aura also advertises promotional/discounted annual rates in other parts of the site (e.g., $12/mo, $22/mo, $37/mo or discounted promotional rates like $9.99/mo via special links). Renewal amounts shown on the official pricing page differ from initial promotional/annual prices. All feature and insurance details are from Aura's official pages.
Seller details
Aura Sub LLC
Burlington, Massachusetts, USA
2017
Private
https://www.aura.com
https://x.com/aura
https://www.linkedin.com/company/aura-sub-llc/
