Motive
Fleet management software
Fleet tracking software
Distribution software
Freight and logistics software
Freight optimization software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$20 per vehicle per month
Free TrialFree version
Small
Medium
Large
- Transportation and logistics
- Energy and utilities
- Agriculture, fishing, and forestry
What is Motive
Motive is a fleet management platform that combines vehicle tracking, electronic logging (ELD), driver safety, and maintenance workflows in a single system. It is used by trucking, field service, and delivery fleets to monitor vehicles and drivers, manage compliance, and improve operational visibility. The product typically includes in-vehicle hardware (e.g., GPS/ELD devices and cameras) plus cloud software for dispatch, safety, and reporting.
Safety and compliance tooling
Motive includes features oriented to regulated fleets, including ELD workflows and driver behavior/safety programs. Centralized reporting and audit-ready records help operations teams manage compliance processes. Safety managers can use captured events and coaching workflows to document follow-up actions.
Broad fleet operations coverage
Motive supports core fleet needs such as GPS tracking, ELD/HOS compliance, driver safety monitoring, and maintenance management in one platform. This reduces the need to integrate multiple point solutions for compliance and safety. It fits mixed fleets that want a single system of record for vehicles, drivers, and operational events.
Integrated hardware and software
The platform commonly pairs cloud applications with purpose-built vehicle devices and optional in-cab cameras. This integrated approach can simplify deployment and standardize data capture across vehicles. It also enables workflows that depend on reliable telematics signals, such as automated HOS logs and safety event review.
Hardware-dependent implementation
Many capabilities rely on installing and maintaining vehicle hardware, which adds rollout time and operational overhead. Hardware logistics (installation scheduling, replacements, and troubleshooting) can be challenging for distributed fleets. Organizations seeking software-only routing or dispatch may find the deployment heavier than needed.
Costs scale with fleet size
Pricing typically scales by vehicle, device, and optional modules (e.g., cameras, safety, or advanced analytics). As fleets add vehicles or enable more modules, total cost can increase materially. This can be a constraint for smaller fleets or those with seasonal vehicle counts.
Optimization depth varies by use case
While Motive supports dispatch and operational visibility, some fleets may require more specialized route planning and optimization features for complex last-mile constraints. Advanced optimization scenarios (multi-depot, time windows, capacity, and dynamic re-optimization) may require additional tooling or integrations. Fit depends on whether the primary need is compliance/safety versus dedicated route optimization.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Not published on public pricing page; Motive’s official blog/help pages reference pricing “starting at $20 per month” for ELD/basic plans. | Basic fleet tracking and ELD/compliance features; Motive documentation indicates Starter plans do not include the WiFi Hotspot. cite |
| Pro | Not published on public pricing page; contact Sales required for specific per-unit pricing. | Pro plan includes advanced features such as AI Dashcam support, automated IFTA reporting, idle-time tracking, vehicle diagnostics, driver scorecards; Motive notes Smart Dashcams can be added to any paid plan. cite |
| Enterprise | Custom pricing (contact Sales). | Enterprise-level features, integrations, API access, and enterprise support; pricing and terms provided via Sales / Get a tour form. cite |
Seller details
Motive Technologies, Inc.
San Francisco, CA, USA
2013
Private
https://gomotive.com/
https://x.com/gomotive
https://www.linkedin.com/company/gomotive/
