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Dealertrack DMS

Car dealer software
Automotive software
Auto dealer software
Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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User corporate size
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User industry
  1. Manufacturing
  2. Banking and insurance
  3. Professional services (engineering, legal, consulting, etc.)

What is Dealertrack DMS

Dealertrack DMS is a dealership management system used by automotive retailers to run core back-office and operational workflows such as accounting, vehicle inventory, sales, F&I, service, and parts. It is used by dealer principals, controllers, office staff, and department managers to manage day-to-day dealership transactions and reporting. The product is typically deployed as part of a broader Dealertrack ecosystem and integrates with other dealership applications through vendor integrations and data interfaces.

pros

Core dealership operations coverage

Dealertrack DMS supports the primary operational areas most franchised dealerships require, including accounting, sales, service, parts, and inventory-related workflows. This breadth reduces the need to run separate systems for core recordkeeping and transaction processing. It is designed for multi-department use, which helps standardize processes across the store.

Ecosystem and integration options

The DMS is positioned within a larger set of dealership solutions from the same vendor, which can simplify procurement and support when used together. It also supports integrations with third-party dealership applications, enabling dealers to connect CRM, digital retail, desking, and other tools. This is relevant in a market where dealers commonly operate a mixed stack of specialized products.

Reporting and auditability

As a system of record for dealership transactions, Dealertrack DMS provides reporting outputs used for operational oversight and financial controls. Centralized transaction capture supports audit trails and reconciliation across departments. This can help controllers and managers monitor performance and exceptions using consistent data sources.

cons

Implementation and change management

DMS replacements typically require significant data conversion, process redesign, and staff training, and Dealertrack DMS is not an exception. Dealers should plan for cutover risk, parallel runs, and time to stabilize workflows. The effort can be higher for groups with multiple rooftops, complex accounting practices, or many integrated third-party systems.

Customization constraints

Dealerships with highly specific workflows may find that some processes must conform to the DMS’s standard transaction models and screens. Custom fields, forms, and reports may be limited compared with building bespoke workflows outside the DMS. As a result, some dealers rely on complementary tools for specialized processes rather than extending the DMS.

Integration dependency and data latency

When dealers use many external applications, overall performance depends on the quality and timeliness of integrations and data synchronization. Some integrations may be batch-based or require additional middleware/services, which can introduce delays or reconciliation work. Dealers should validate data ownership, export capabilities, and interface behavior during vendor selection.

Plan & Pricing

Pricing model: Quote-based / Custom pricing (no public list prices on Dealertrack’s official site).

Public pricing availability: Dealertrack’s official DMS pages do not publish per-plan or per-user subscription prices. All purchase inquiries are routed through sales/demo request forms.

How pricing is delivered: Contact sales / Request a demo — Dealertrack provides custom quotes and configuration-based pricing; available add-ons and modules are listed on the product pages but priced via sales.

Add-ons & modules (listed on Dealertrack DMS official site): Critical Analytics; Integrated Payroll & HR Management; Payment Solutions; Parts Wizard; Document Management; Hardware (certified hardware); Labor Time Guides; Service Dispatching; Service Price Guides; Pick-It; Vehicle Wizard; Approved Printer List. These are shown as "+ Add-on" items on the product pages (no public prices).

Demo / Evaluation: Dealertrack offers product demos and a sales contact form ("Get Started" / "Contact Sales") instead of self-serve pricing.

Notes: No tiered prices, sample SKUs, or pay-as-you-go rates are published on the official Dealertrack DMS site. Any numeric pricing references found in third-party sources were not used per instructions.

Seller details

Dealertrack, Inc. (a Cox Automotive company)
Lake Success, NY, USA
1982
Subsidiary
https://www.dealertrack.com/
https://x.com/dealertrack
https://www.linkedin.com/company/dealertrack/

Tools by Dealertrack, Inc. (a Cox Automotive company)

Dealertrack DMS
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