Pinewood DMS
Car dealer software
Automotive software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Pinewood DMS and its alternatives fit your requirements.
Contact the product provider
Free Trial unavailableFree version unavailable
Small
Medium
Large
-
What is Pinewood DMS
Pinewood DMS is a dealer management system (DMS) used by automotive retailers to run core dealership operations such as vehicle sales, aftersales/service, parts, accounting, and customer administration. It is designed for franchised and independent dealer groups that need a single operational system across departments and sites. The product typically integrates with third-party tools used in automotive retail (for example, finance, CRM, and digital retailing) via interfaces and partner connections.
Core dealership workflow coverage
The system supports end-to-end dealership processes across sales, service, parts, and back-office functions. This reduces reliance on separate point solutions for day-to-day operational recordkeeping. It is positioned as a central system of record that other automotive applications can connect to.
Multi-site dealer group fit
Pinewood DMS is commonly deployed in dealer groups that operate multiple rooftops and brands. Centralized data and standardized processes can help groups manage reporting and controls across locations. This is relevant for organizations that need consistent workflows across departments and sites.
Integration-oriented DMS role
As a DMS, it is typically used alongside specialized automotive applications (e.g., finance, customer communications, and retailing tools). The product’s value depends in part on its ability to exchange data with external systems through supported integrations. This supports dealerships that want to keep best-of-breed tools while maintaining a single operational backbone.
Integration scope varies by market
Available integrations and certified partners can differ by country and dealer ecosystem. Dealerships may need custom interfaces or middleware when a required third-party tool is not supported out of the box. This can increase implementation time and ongoing support effort.
DMS change management overhead
Replacing or rolling out a DMS typically requires significant process redesign, data migration, and staff training. Departments such as accounting and parts often have established practices that are difficult to standardize quickly. The transition can temporarily affect productivity if not managed carefully.
Limited public technical transparency
Compared with some newer platforms, detailed public documentation on APIs, data models, and release practices can be harder to validate without vendor engagement. This makes early-stage technical due diligence more dependent on direct vendor discovery. Buyers may need to request formal integration specifications and security documentation during procurement.
Plan & Pricing
Official Pinewood (pinewood.ai) website does not publish public pricing information for Pinewood DMS / Pinewood Automotive Intelligence. The site directs prospective customers to "Book a demo" or "Contact us" for commercial enquiries rather than listing plans, tiers, or costs. No tiered plans, usage-based rates, or minimum paid costs are shown on the public site.
Seller details
Pinewood Technologies Group plc
Birmingham, United Kingdom
Public
https://www.pinewoodtech.com/
https://x.com/pinewoodtech
https://www.linkedin.com/company/pinewood-technologies-group/
