fitgap

REDI EMS

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
Take the quiz to check if REDI EMS and its alternatives fit your requirements.
Pricing from
Contact the product provider
Free Trial unavailable
Free version unavailable
User corporate size
Small
Medium
Large
User industry
-

What is REDI EMS

REDI EMS is an execution management system (EMS) used by broker-dealers and institutional trading desks to route, execute, and manage equity and options orders. It provides trader workstations, market data and analytics, and connectivity to exchanges, brokers, and liquidity venues. The product is typically deployed in professional trading environments that require low-latency execution workflows and configurable order handling. REDI EMS is commonly offered as part of a broader institutional trading technology stack rather than a retail-first platform.

pros

Institutional execution workflows

REDI EMS is designed around trader and sales-trader workflows such as order staging, routing, execution, and post-trade management. It supports professional features like advanced order handling and configurable trading screens. This aligns with institutional requirements more than consumer-oriented trading apps. It fits desks that need consistent execution processes across multiple traders and strategies.

Broad venue and broker connectivity

The platform focuses on connectivity to multiple execution venues and broker routes, which is central to an EMS used in equities and options markets. This helps firms standardize how orders reach different destinations from a single workstation. Compared with chart-centric tools, the emphasis is on execution and routing rather than standalone analysis. Connectivity is typically a key selection criterion for firms operating across venues.

Configurable trader workstation

REDI EMS provides a workstation-style interface intended for high-throughput trading environments. Firms can generally tailor layouts, watchlists, and workflow components to match desk practices. This supports different roles (e.g., traders vs. sales traders) without forcing a single UI pattern. The approach suits organizations that need controlled, repeatable workflows.

cons

Not retail-investor oriented

REDI EMS targets institutional users and broker-dealers rather than individual investors. As a result, onboarding, pricing, and access typically do not resemble self-serve retail brokerage platforms. Firms evaluating it should expect an enterprise procurement and implementation process. Users seeking simple account opening and consumer features may find it mismatched.

Implementation and integration effort

EMS deployments often require integration with market data, order management systems (OMS), compliance controls, and clearing/broker infrastructure. That can increase time-to-value compared with lighter-weight web trading platforms. Ongoing changes (new venues, rules, or internal controls) may require configuration and coordination with multiple parties. Organizations should plan for operational and technical ownership.

Less emphasis on social/charting

Compared with platforms that prioritize community features, social trading, or advanced charting as the primary experience, REDI EMS is execution-first. Technical analysis and visualization may be present but are typically not the core differentiator. Teams that primarily need research, charting, and idea generation may require additional tools. This can lead to a multi-product workflow for some users.

Seller details

Broadridge Financial Solutions, Inc.
Lake Success, New York, USA
1962
Public
https://www.broadridge.com/
https://x.com/Broadridge
https://www.linkedin.com/company/broadridge/

Tools by Broadridge Financial Solutions, Inc.

Broadridge Revport
Broadridge Capital Markets Disclosures
Broadridge Securities Finance
REDI EMS
Broadridge
Broadridge Market Analytics
Broadridge Performance Analytics
Broadridge Advisor Desktop Solutions
Broadridge Credit and Market Risk
Broadridge Investment Accounting
fi360 Toolkit
Broadridge Portfolio and Order Management
Broadridge Portfolio Management
Broadridge Reconciliation & Matching
Broadridge Advisor Websites
Broadridge Annual Compliance For Corporate Issuer
Broadridge Asset Servicing For Capital Markets
Broadridge Bank Debt and Loan Trading
Broadridge Cash Management
Broadridge Client Information Management

Best REDI EMS alternatives

eToro
TradingView
E*Trade Web Platform
Charles River IMS
See all alternatives

Popular categories

All categories