
REDI EMS
Brokerage trading platforms
Financial services software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is REDI EMS
REDI EMS is an execution management system (EMS) used by broker-dealers and institutional trading desks to route, execute, and manage equity and options orders. It provides trader workstations, market data and analytics, and connectivity to exchanges, brokers, and liquidity venues. The product is typically deployed in professional trading environments that require low-latency execution workflows and configurable order handling. REDI EMS is commonly offered as part of a broader institutional trading technology stack rather than a retail-first platform.
Institutional execution workflows
REDI EMS is designed around trader and sales-trader workflows such as order staging, routing, execution, and post-trade management. It supports professional features like advanced order handling and configurable trading screens. This aligns with institutional requirements more than consumer-oriented trading apps. It fits desks that need consistent execution processes across multiple traders and strategies.
Broad venue and broker connectivity
The platform focuses on connectivity to multiple execution venues and broker routes, which is central to an EMS used in equities and options markets. This helps firms standardize how orders reach different destinations from a single workstation. Compared with chart-centric tools, the emphasis is on execution and routing rather than standalone analysis. Connectivity is typically a key selection criterion for firms operating across venues.
Configurable trader workstation
REDI EMS provides a workstation-style interface intended for high-throughput trading environments. Firms can generally tailor layouts, watchlists, and workflow components to match desk practices. This supports different roles (e.g., traders vs. sales traders) without forcing a single UI pattern. The approach suits organizations that need controlled, repeatable workflows.
Not retail-investor oriented
REDI EMS targets institutional users and broker-dealers rather than individual investors. As a result, onboarding, pricing, and access typically do not resemble self-serve retail brokerage platforms. Firms evaluating it should expect an enterprise procurement and implementation process. Users seeking simple account opening and consumer features may find it mismatched.
Implementation and integration effort
EMS deployments often require integration with market data, order management systems (OMS), compliance controls, and clearing/broker infrastructure. That can increase time-to-value compared with lighter-weight web trading platforms. Ongoing changes (new venues, rules, or internal controls) may require configuration and coordination with multiple parties. Organizations should plan for operational and technical ownership.
Less emphasis on social/charting
Compared with platforms that prioritize community features, social trading, or advanced charting as the primary experience, REDI EMS is execution-first. Technical analysis and visualization may be present but are typically not the core differentiator. Teams that primarily need research, charting, and idea generation may require additional tools. This can lead to a multi-product workflow for some users.
Seller details
Broadridge Financial Solutions, Inc.
Lake Success, New York, USA
1962
Public
https://www.broadridge.com/
https://x.com/Broadridge
https://www.linkedin.com/company/broadridge/