Fishbowl (Restaurant Marketing)
Restaurant business intelligence & analytics software
Hospitality software
Restaurant software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$125 per location per month
Free Trial unavailableFree version unavailable
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What is Fishbowl (Restaurant Marketing)
Fishbowl (Restaurant Marketing) is a restaurant-focused marketing and guest engagement platform used to capture customer data and run targeted campaigns. It supports use cases such as email/SMS marketing, loyalty programs, and guest feedback collection for single-location and multi-location restaurant operators. The product typically integrates with restaurant POS systems to connect transactions and guest profiles for segmentation and reporting.
Restaurant-focused loyalty and CRM
Fishbowl centers on building guest profiles and loyalty enrollment tied to restaurant visits and spend. This supports common restaurant marketing workflows such as rewards, visit-based offers, and win-back campaigns. It is designed for operators who want marketing tools aligned to restaurant service patterns rather than general-purpose email marketing.
Campaign automation and segmentation
The platform supports targeted messaging based on guest attributes and behavioral signals (for example, visit frequency or recency). This enables operators to run recurring programs such as birthday offers, lapsed-guest outreach, and location-specific promotions. Automation reduces manual list building compared with ad hoc outreach.
POS-linked marketing measurement
Fishbowl is commonly deployed with POS integrations to associate marketing activity with transactions. This helps operators evaluate campaign performance using restaurant-relevant metrics such as redemptions and incremental visits. POS linkage can also improve data quality versus standalone sign-up lists.
Integration coverage varies by POS
The depth and availability of integrations depend on the specific POS and configuration. Some deployments may only sync limited fields or require additional setup to achieve full transaction-to-guest attribution. Operators should validate supported POS versions, data fields, and sync frequency before purchase.
Not an operations management suite
Fishbowl focuses on marketing and guest engagement rather than end-to-end restaurant operations. It does not replace core systems for ordering, kitchen execution, inventory, or labor management. Restaurants typically need additional software to cover those operational workflows.
Analytics oriented to marketing use
Reporting is primarily geared toward campaign and guest metrics rather than broad enterprise restaurant analytics. Organizations seeking deep operational BI (food cost, labor, prep/production, or multi-system financial consolidation) may find gaps. Advanced analytics may require exporting data to external BI tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | $125–$200 per location/month (observed; varies by context on site) | GRM (CDP + CRM), Unlimited data connections, Robust guest profiles, Smart segmentation, Reporting. Note: site shows multiple price points for Essential depending on selection (e.g., $125 for "1–10 Restaurants" special; $150 and $200 appear elsewhere). |
| Complete | $250 per location/month (observed) | GRM (CDP + CRM), Acquire (web/mobile/Wi‑Fi signup), Subscribe via SMS, Engage features. Appears as a mid-tier on "Price Per Month" section. |
| Premium | $250–$400 per location/month (observed; varies by context) | GRM (CDP + CRM), full Acquire + Engage feature set including Email (Unlimited), SMS, Push, Guest WiFi, Online Ordering, Offers, Loyalty. Online Ordering is exclusive to Premium (transaction fees apply). Site shows $250 in a "1–10 Restaurants" block and $300/$400 in other blocks. |
| Enterprise | Custom / Speak to Sales | For 10+ restaurants; contact sales for pricing and enterprise features. |
Additional usage-based/optional pricing observed:
- SMS: +$0.02 per text shown on the pricing header. The site also lists monthly SMS package options (priced per brand/line): 5,000 texts = $89; 10,000 = $158; 25,000 = $358; 50,000 = $657; 100,000 = $1,217; 150,000 = $1,703; 250,000 = $2,659; Above 250,000: contact sales. Overage rate: $0.025 per extra message.
- Online Ordering: marked as exclusive to Premium with a 7% transaction fee and credit card processing fees (2.9% + $0.30 or 3.5% + $0.30 depending on card) applied separately.
Notes: The vendor pricing page presents multiple different price points for the same plan names in different sections (e.g., Essential appears as $125, $150, and $200 per location in different blocks). I have not attempted to reconcile these (no clear on-page explanation of when each applies), so I included the observed range and context in the table.
Seller details
Fishbowl Solutions, LLC
Orem, Utah, USA
2001
Private
https://www.fishbowlinventory.com/
https://x.com/Fishbowl
https://www.linkedin.com/company/fishbowl/
