Virtuous CRM+
Admission-based nonprofit software
Donor management software
Fundraising software
Nonprofit CRM software
Nonprofit payment gateway software
Nonprofit software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Public sector and nonprofit organizations
- Media and communications
- Accommodation and food services
What is Virtuous CRM+
Virtuous CRM+ is a cloud-based nonprofit CRM focused on donor management and fundraising operations. It centralizes constituent profiles, donation history, and engagement activity to support relationship-based fundraising workflows for development teams. The product includes tools for segmentation, automation, and reporting, and it is commonly paired with Virtuous’s giving and marketing capabilities for an integrated fundraising stack.
Donor-centric CRM data model
Virtuous CRM+ organizes constituent records around relationships, giving history, and engagement touchpoints, which supports common development workflows such as moves management and stewardship. Teams can use this structure to track interactions and outcomes over time without relying on separate spreadsheets. This approach aligns well with fundraising teams that prioritize major gifts and personalized outreach.
Workflow automation and segmentation
The platform provides automation features to trigger tasks and communications based on donor behavior or lifecycle stage. Users can build segments for targeted outreach and stewardship using CRM data. This reduces manual list building and helps standardize processes across a development team.
Integrated fundraising operations
Virtuous CRM+ is designed to work with connected giving and engagement tools within the Virtuous ecosystem, reducing the need to stitch together multiple point solutions. This can simplify data synchronization between donation activity and constituent records. For organizations that want a single vendor for CRM plus fundraising execution, the suite approach can reduce integration overhead.
Ecosystem dependence for full value
Many of the operational benefits are strongest when the organization adopts multiple Virtuous modules rather than using CRM+ alone. If a nonprofit prefers best-of-breed tools across email, forms, events, or accounting, it may require additional integrations and governance. This can increase implementation effort and ongoing administration.
Not optimized for admissions ticketing
While it supports fundraising and donor management, CRM+ is not primarily an admissions/ticketing platform for venues that require complex seat maps, subscriptions, and performance-based inventory. Admission-based nonprofits with heavy ticketing needs may need a dedicated ticketing system and integrate constituent and transaction data back into the CRM. That adds complexity to reporting across earned and contributed revenue.
Implementation and data hygiene effort
Organizations migrating from legacy donor databases often need significant data cleanup, field mapping, and process redesign to get consistent reporting and automation. Ongoing success depends on disciplined data entry standards and governance across staff. Smaller teams without a dedicated admin may find configuration and change management challenging.
Plan & Pricing
| Plan / Module | Price | Key features & notes |
|---|---|---|
| Virtuous CRM+ (Platform – for nonprofits with fundraising revenue up to $5M) | Request Pricing | Donor & Pipeline Management, Marketing & Communications, Events Management, Reporting & Analytics, Workflow & Journey Automation, App & Partner Marketplace, Unlimited Users. (Pricing not listed; “Request Pricing” on vendor site.) |
| Enterprise (for organizations with fundraising revenue over $5M) | Request Pricing | Enterprise-grade features, scalability; contact sales for pricing and packaging. |
| Virtuous Raise (online giving / donation forms) | Request Pricing | Customizable donation forms, landing pages, templates, project-based giving, real-time reports and dashboards. |
| Virtuous Insights | Request Pricing | First- and third-party donor insights, predictive ML, segmentation & automation, dashboards & scoring. |
| Virtuous Analytics | Request Pricing | Enterprise BI, role-based reporting, flexible filters, board-ready exports. |
| Virtuous Volunteer | Request Pricing | Volunteer onboarding/scheduling, email/SMS/in-app communications, reporting, CRM & SSO integration. |
| Virtuous Momentum | Request Pricing | AI-powered fundraising agent: prioritized donor inbox, personalized email drafting, dynamic engagement plans, automatic CRM logging. |
Additional (vendor-listed) Professional Services and starting prices (from Virtuous Support site):
| Service | Starting price / notes |
|---|---|
| Virtuous CRM+ Reporting (professional services) | Starting at $1,200 |
| Virtuous Analytics (professional services) | Starting at $2,000 |
| Virtuous Giving Forms (service) | Starting at $800 |
| Virtuous Raise Pages (service) | Starting at $1,400 |
| Training / Courses (examples) | Virtuous CRM+ Admin Tools: $200 (1 hour); Virtuous CRM+ Automation: $400 (2 hours); other role-based trainings listed with prices on support site. |
Notes: All core product modules on the vendor pricing page are shown as “Request Pricing” (no public subscription list prices). Professional services / implementation/training items on Virtuous support site include explicit "starting at" price points as shown above. I used only Virtuous' official sites (virtuous.org and support.virtuous.org).
Seller details
Virtuous Software
2014
Private
https://www.virtuous.org/
https://x.com/virtuouscrm
https://www.linkedin.com/company/virtuouscrm/
