BoomTown
Real estate CRM software
Real estate marketing software
Real estate activities management software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Small
Medium
Large
- Real estate and property management
- Construction
- Retail and wholesale
What is BoomTown
BoomTown is a real estate CRM and lead generation platform designed to help brokerages and agent teams capture, route, and nurture leads from online sources. It combines IDX-enabled websites and landing pages with contact management, automated follow-up, and task-based workflows for sales activity tracking. The product is typically used by residential real estate teams that want an integrated system for lead capture through conversion. It also includes reporting and team tools to support lead distribution and performance monitoring.
Integrated lead capture and CRM
BoomTown combines lead capture (websites/landing pages and forms) with a built-in CRM, reducing the need to stitch together separate systems. This supports a single workflow from inquiry to follow-up and ongoing relationship management. For teams that rely on online lead sources, the integrated approach can simplify implementation and day-to-day operations.
Team routing and accountability tools
The platform supports lead assignment and routing to agents, which is important for brokerages and teams managing shared lead pools. Activity tracking and task workflows help managers monitor whether leads receive timely follow-up. Reporting features provide visibility into pipeline and agent activity for coaching and operational oversight.
Automation for follow-up sequences
BoomTown includes automated communication and nurturing capabilities to support consistent follow-up. Templates and scheduled outreach help standardize processes across team members. This is useful for organizations that want repeatable playbooks for converting internet leads.
Best fit for team models
The feature set is oriented toward teams and brokerages with shared leads and structured processes. Solo agents or small operations may find parts of the platform unnecessary relative to simpler CRMs. The overall cost and setup effort can be harder to justify without meaningful lead volume.
Customization and flexibility limits
As an integrated suite, BoomTown can be less flexible than assembling best-of-breed tools for website, marketing automation, and CRM. Organizations with unique workflows may encounter constraints in how processes, fields, and automation can be tailored. Some advanced requirements may require workarounds or additional tools.
Implementation and data hygiene effort
To get reliable reporting and automation outcomes, teams need consistent data entry, lead source tracking, and process adherence. Migrating contacts and aligning stages/workflows can take time, especially for teams moving from multiple systems. Ongoing administration is often required to maintain templates, routing rules, and user adoption.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Launch | Contact sales (no public pricing listed) | Entry-level package; 2 users included; IDX site + agent subdomains; multiple website themes; NOW mobile app; Hot Sheet; Smart-Drip plans; lead routing; basic lead generation & Success Assurance. |
| Core | Contact sales (no public pricing listed) | Next-step package; 5 users included; all Launch features plus enhanced integrations (Zapier/API Nation/GCal), bulk actions (email/text), customizable drip campaigns, improved database management and predictive CRM features. |
| Grow | Contact sales (no public pricing listed) | Team/brokerage package; 10 or 25 users included; all Core features plus all integrations, expanded lead generation, listing promotion, dynamic retargeting, agent accountability and networked sites. |
| Advance | Contact sales (no public pricing listed) | Enterprise/multi-office package; multi-MLS support, centralized reporting, networked & brand-level sites, custom listing sets, advanced analytics and team-level accountability. |
| btPRO | Contact sales (no public pricing listed) | Elite/team-centric offering (combines BoomTown + kvCORE tech): customizable IDX, lead gen engine, AI-powered CRM, transaction management integrations, team & agent analytics, Smart Assistant (GPT-powered) and marketplace integrations. |
Note: All price fields reflect the vendor site’s presentation (product pages and comparison list) which does not publish dollar amounts — prospective customers are directed to request a demo or contact sales for pricing.
Seller details
BoomTown ROI, LLC
Charleston, South Carolina, United States
2006
Private
https://boomtownroi.com/
https://x.com/boomtownroi
https://www.linkedin.com/company/boomtown-roi
