LoopNet
Multiple listing service (MLS) software
Real estate software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is LoopNet
LoopNet is an online marketplace for commercial real estate listings, focused on marketing properties for sale and for lease. It is used primarily by commercial brokers, landlords, and property owners to publish listings, generate leads, and research market activity. The product emphasizes broad listing distribution and exposure within a commercial-focused audience, with paid packages that add marketing and lead-management features.
Large commercial listing audience
LoopNet is widely used for marketing commercial properties, which can increase the likelihood that listings are seen by relevant buyers and tenants. It supports common commercial asset types such as office, industrial, retail, and land. For teams that prioritize inbound inquiries over outbound prospecting, the marketplace model can be a practical lead source.
Listing marketing and lead capture
The platform supports publishing listings with photos, property details, and broker contact information to capture inquiries. Paid tiers typically add enhanced placement and reporting that help brokers understand listing performance. This aligns well with firms that need a centralized place to manage listing visibility and incoming leads.
Commercial-focused search experience
LoopNet’s search and filtering are oriented to commercial requirements (e.g., lease vs. sale, property subtype, size ranges). This reduces friction compared with general residential-first real estate tools. It can be used as a front-end discovery channel alongside internal CRM and deal-tracking systems.
Not a true MLS system
LoopNet functions as a commercial listing marketplace rather than a broker-to-broker MLS with standardized cooperation rules and local association governance. It does not replace MLS platforms used for data entry, compliance workflows, and broader MLS integrations. Organizations expecting MLS-grade syndication controls and member management may need additional systems.
Paid visibility affects outcomes
Lead volume and listing exposure can depend heavily on subscription level and paid promotion options. This can make performance less predictable for smaller brokerages or owners with limited marketing budgets. Teams may need to test packages and measure ROI to avoid overpaying for marginal incremental leads.
Limited end-to-end transaction workflow
LoopNet is primarily oriented to listing marketing and inquiry generation, not full transaction management. Users typically still rely on separate tools for CRM pipelines, document management, underwriting, and deal collaboration. This can increase operational complexity if a firm wants a single system of record.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | Not listed publicly — free basic membership / limited exposure | Free website registration; Basic Listing has no or limited exposure (registrants can search and submit listings but Basic listings have limited visibility until upgraded). |
| Silver | Not listed publicly — contact sales / listing manager | Standard exposure on LoopNet and network; priority placement above free listings; available as monthly Silver listing packages (1–10 slots) and Company Listing Plans for teams. |
| Gold (Signature level) | Not listed publicly — contact sales | Elevated placement vs Silver; larger display; includes professional architectural photoshoot and dedicated property marketer. |
| Platinum (Signature level) | Not listed publicly — contact sales | High placement above Gold and Silver; larger presentation with professional photography, videography, 3D tours; intelligent targeting & retargeting. |
| Diamond (Signature level) | Not listed publicly — contact sales | Top placement and largest presentation; extensive media package (photography, Matterport tours, HD video), targeting & retargeting, dedicated marketing team. |
| Premium Listing Plan (subscription) | Not listed publicly — contact sales | Subscription product for bulk Silver Listing exposures (individual subscriber subscriptions for multiple Silver slots); subject to plan limits and billing cycles (monthly/quarter/year as applicable). |
| Signature Listing | Not listed publicly — contact sales | Term used to refer to Gold, Platinum, or Diamond listing exposures (higher tiers with enhanced media/placement). |
Seller details
CoStar Group, Inc.
Arlington, VA, USA
1987
Public
https://www.costargroup.com/
https://x.com/CoStarGroup
https://www.linkedin.com/company/costar-group/
