WPforms
Email deliverability tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$49.50 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Education and training
- Real estate and property management
- Public sector and nonprofit organizations
What is WPforms
WPForms is a WordPress form builder plugin used to create contact forms, lead capture forms, and other web forms that send notifications and submissions via email. It targets small to mid-sized organizations and site owners who need to collect data on WordPress sites and route it to inboxes, CRMs, and other tools through integrations. In deliverability-related use cases, it is typically paired with WordPress SMTP and email service providers to improve the reliability of form notification emails. The product focuses on form creation and workflow rather than operating an email delivery infrastructure.
WordPress-native form workflows
WPForms runs inside WordPress and integrates directly with common site workflows such as contact forms, registrations, and payment-related forms. This makes it practical for teams that need form-triggered emails without deploying a separate application. Form notifications, confirmations, and conditional logic help control when emails are sent and what content is included. For deliverability, it fits well as the event source feeding authenticated SMTP or API-based sending.
Broad integration ecosystem
WPForms supports integrations with popular email marketing and CRM tools, plus automation via webhooks and connectors. This helps route form submissions into systems that can manage sending reputation, suppression lists, and segmentation. Compared with dedicated deliverability platforms, WPForms focuses on capturing and structuring data at the point of entry. That can reduce manual handling that often leads to inconsistent sending practices.
Configurable notifications and routing
WPForms provides configurable email notifications, multiple recipients, and conditional routing based on form fields. These controls help reduce unnecessary internal email volume and improve operational handling of inbound leads. Teams can also tailor confirmation messages and follow-ups to reduce reliance on ad-hoc manual replies. When combined with authenticated sending (SPF/DKIM via the sending domain), this can improve consistency of outbound form email behavior.
Not a deliverability platform
WPForms does not provide dedicated deliverability features such as inbox placement testing, reputation monitoring, dedicated IP management, or deliverability analytics. It also does not operate an email delivery network; it relies on the site’s mail configuration and any connected SMTP/API sender. Organizations needing deliverability diagnostics and controls typically require additional tooling. As a result, WPForms alone cannot resolve systemic deliverability issues.
Depends on WordPress mail setup
Form notification reliability depends on WordPress hosting, server configuration, and the chosen mail transport. Misconfigured SMTP, missing domain authentication, or restrictive hosting policies can still cause bounces or spam placement. Troubleshooting often spans multiple systems (WordPress, DNS, SMTP provider), which can slow resolution. This dependency is a key limitation compared with tools that manage sending end-to-end.
Limited email testing and analytics
WPForms focuses on form creation and does not provide advanced email rendering previews, spam testing, or detailed delivery event tracking. Notification logs and troubleshooting are typically less comprehensive than specialized email deliverability tools. Teams may need separate services to validate templates across clients and to monitor bounces, blocks, and complaint rates. This can increase operational overhead for email-heavy workflows.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $49.50 per year (introductory) | Use on 1 site; Unlimited forms, submissions, and users; Essential fields and templates; WPForms AI; Standard support. (Listed normally $99/year; special introductory pricing — renewals at full price). |
| Plus | $99.50 per year (introductory) | Use on 3 sites; All Basic features plus marketing integrations (Mailchimp, AWeber, Brevo, MailerLite, etc.), Smart Workflows, data routing, newsletter forms. (Listed normally $199/year; renewals at full price). |
| Pro | $199.50 per year (introductory) | Use on 5 sites; All Plus features plus payment integrations (Stripe Pro, Square Pro, PayPal), recurring payments, coupons, calculations, surveys & polls, Save & Resume, digital signatures, advanced addons. (Listed normally $399/year; renewals at full price). |
| Elite | $299.50 per year (introductory) | Use on unlimited sites; All Pro features plus premium integrations (Authorize.Net, Salesforce, Zoho CRM, HubSpot, Airtable, Pipedrive), multisite support, advanced access control, client management, priority/premium support. (Listed normally $599/year; renewals at full price). |
Notes: All prices shown on the vendor site are in USD and described as annual license fees. The site also states a 14-day money-back guarantee and that taxes (VAT) are calculated at checkout. Prices on the pricing page are displayed as special/introductory discounts and the page notes renewals are at full price.
Seller details
WPForms, LLC
West Palm Beach, Florida, United States
2016
Private
https://wpforms.com/
https://x.com/wpforms
https://www.linkedin.com/company/wpforms
