AppsFlyer
Mobile attribution platforms
Mobile marketing software
Smart link software
Data clean room software
Mobile app analytics tools
Mobile app optimization software
Click fraud software
Creative management platforms
Application development software
Mobile development software
Mobile analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is AppsFlyer
AppsFlyer is a mobile measurement and attribution platform used to track and analyze user acquisition, engagement, and conversion events across mobile apps and connected channels. It is typically used by mobile marketers, growth teams, and analytics teams to attribute installs and in-app actions to campaigns and partners, and to share measurement data with downstream tools. The platform includes deep linking (smart links), fraud detection, and privacy-oriented data collaboration capabilities designed to support measurement in restricted identifier environments.
Broad attribution and partner ecosystem
AppsFlyer supports common mobile attribution workflows across major ad networks, DSPs, and marketing partners through pre-built integrations and standardized postbacks. This reduces custom engineering work compared with more manual measurement setups. It also supports multiple attribution methods and reporting views that help teams reconcile performance across partners.
Deep linking and user routing
The platform includes smart link and deep linking capabilities to route users to the correct app store, app content, or web fallback based on device and install state. This supports common use cases such as re-engagement campaigns, deferred deep linking, and QR-to-app journeys. Centralized link management helps marketing teams update destinations and parameters without rebuilding the app.
Fraud detection and traffic quality
AppsFlyer provides tools to detect and mitigate common mobile ad fraud patterns such as click flooding, install hijacking, and device farms. These controls help teams reduce wasted spend and improve the reliability of attribution outputs. The fraud suite is designed to work alongside attribution reporting so suspicious traffic can be flagged and handled operationally.
Complex setup and governance needs
Accurate measurement depends on correct SDK implementation, event taxonomy, and partner configuration, which can require coordination between marketing, analytics, and engineering. Organizations often need ongoing governance for event naming, conversion windows, and postback mappings. Misconfiguration can lead to discrepancies between internal analytics and partner-reported results.
Cost and feature packaging
Total cost can increase as teams add modules (for example, advanced privacy, fraud, or data collaboration features) and scale tracked events, apps, or partners. This can be a constraint for smaller teams that only need basic attribution and deep linking. Procurement may also need to evaluate which capabilities are included versus add-ons for the required use cases.
Privacy and identifier constraints remain
While the product supports measurement approaches for privacy-restricted environments, it cannot fully eliminate limitations imposed by platform policies and reduced device identifiers. Aggregated or modeled reporting may be necessary in some scenarios, which can reduce granularity for certain analyses. Teams may still need complementary first-party data strategies and experimentation to validate performance.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Zero | Free (forever) | Deep linking & custom redirect, deferred deep linking, iOS Universal Links & Android App Links, short/brand links, referral/invite, social media landing pages, QR codes, Open DSR API, self-service support. Includes Welcome Package: 12,000 free conversions for the first year and 30 days access to select premium add-ons. |
| Growth | Pay-as-you-go — $0.07 per conversion (after Welcome Package) | Basic mobile attribution for paid campaigns, multi-touch attribution, SKAN support and CV modeling, basic LTV analysis, basic fraud protection, dashboards & reports, partner integrations, email support. Starts with Welcome Package (12K free conversions first year + 30 days premium add-ons). |
| Enterprise | Custom pricing | Tailored enterprise features: cross-platform & web attribution, CTV/OTT attribution, ROI measurement, Protect360 advanced fraud protection, audience segmentation, raw data & APIs, dedicated CSM, onboarding & migration support, phone support; pricing available by request (contact sales/request demo). |
Seller details
AppsFlyer Ltd.
Herzliya, Israel
2011
Private
https://www.appsflyer.com/
https://x.com/AppsFlyer
https://www.linkedin.com/company/appsflyer/
