Broadridge Consumer Preference and Profile Management
Consent management platforms
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- Banking and insurance
- Media and communications
- Public sector and nonprofit organizations
What is Broadridge Consumer Preference and Profile Management
Broadridge Consumer Preference and Profile Management is a consent and preference management solution used to capture, store, and operationalize consumer communication choices and profile attributes across channels. It is typically used by regulated and high-volume customer communications teams (for example, financial services) to manage opt-ins/opt-outs, delivery preferences, and profile data that drive outbound communications. The product focuses on governance and auditability of preferences and on integrating preference decisions into downstream communication and servicing workflows.
Preference governance and audit trails
The product is designed to manage consumer communication preferences with an emphasis on controlled processes and recordkeeping. It supports maintaining a system of record for preference changes over time, which helps with internal compliance reviews. This orientation fits organizations that need traceability for how and when preferences were captured and applied.
Fits regulated communications workflows
Broadridge’s offering aligns with enterprise customer communications operations where preferences must be enforced consistently across statements, notices, and service communications. It is commonly positioned for use cases where communications are high volume and policy-driven. This can reduce operational risk when preference enforcement must be embedded into established servicing and communications processes.
Enterprise integration orientation
The solution is typically implemented as part of broader enterprise data and communications ecosystems rather than as a lightweight website-only consent banner tool. It is oriented toward integrating preference decisions into downstream systems that execute communications and manage customer profiles. This can be advantageous when multiple systems must consume a single preference record.
Less web-first CMP focus
Organizations primarily seeking a quick-deploy website consent banner and tag governance tool may find the product less centered on that use case. Many consent management platforms in this category emphasize web scanning, cookie categorization, and marketing tag controls as core features. Broadridge’s positioning is more aligned to enterprise preference and profile governance than to web-only compliance tooling.
Implementation can be complex
Enterprise preference management often requires integration with CRM, customer communications, identity, and data platforms. That typically increases project scope compared with standalone consent tools. Buyers should expect requirements gathering, data mapping, and process alignment to be significant parts of deployment.
Limited public feature transparency
Compared with many CMP vendors that publish detailed technical documentation and self-serve trials, public information about specific modules, APIs, and configuration options can be harder to validate upfront. This can lengthen evaluation cycles and increase reliance on vendor-led demos and statements of work. Procurement teams may need additional diligence to confirm exact capabilities for their regulatory and channel requirements.
Plan & Pricing
No public pricing published on the vendor site
Broadridge does not publish list pricing for "Consumer Preference and Profile Management" (Identity & Preference Management / Broadridge Communications Cloud) on its official website. The product pages describe capabilities and provide contact/sales links but do not list plan tiers, costs, free tiers, or time-limited trials. Customers are directed to contact Broadridge for pricing and implementation details.
Seller details
Broadridge Financial Solutions, Inc.
Lake Success, New York, USA
1962
Public
https://www.broadridge.com/
https://x.com/Broadridge
https://www.linkedin.com/company/broadridge/
