Campaign Monitor by Marigold
Landing page builders
Email deliverability tools
Email marketing software
Email template builder software
Email testing software
Personalization software
Personalization engines
SMS marketing software
Transactional email software
Conversion rate optimization tools
Campaign software
Digital marketing software
Email list manager software
Email logging software
Email workflow software
AI email marketing tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Campaign Monitor by Marigold and its alternatives fit your requirements.
Pay-as-you-go
Free TrialFree version
Small
Medium
Large
- Education and training
- Accommodation and food services
- Real estate and property management
What is Campaign Monitor by Marigold
Campaign Monitor by Marigold is an email marketing platform used to design, send, and measure email campaigns for small to mid-sized teams and agencies. It focuses on campaign creation workflows, list management, segmentation, and performance reporting. The product includes a drag-and-drop email builder and supports automation journeys for common lifecycle messaging. It is commonly used for newsletters, promotional campaigns, and basic customer engagement programs.
Strong email design workflow
Campaign Monitor provides a drag-and-drop email builder oriented around reusable templates and brand-consistent layouts. It supports common content blocks and image handling needed for marketing emails without requiring HTML. Teams can standardize templates and reduce production time for recurring campaigns. This is particularly useful for small teams and agencies managing multiple client newsletters.
Segmentation and list management
The platform includes list management features such as subscriber fields, segments, and suppression/unsubscribe handling. Marketers can target campaigns based on audience attributes and engagement signals captured in the system. This supports more controlled targeting than sending to a single undifferentiated list. It also helps maintain compliance-oriented processes around opt-outs and list hygiene.
Campaign reporting and analytics
Campaign Monitor offers reporting on core email metrics such as opens, clicks, bounces, and unsubscribes. Reports help users compare campaign performance over time and identify high-performing content and segments. The analytics are accessible to non-technical users and fit common stakeholder reporting needs. This supports iterative optimization of subject lines, content, and send timing.
Automation depth can be limited
While Campaign Monitor supports automated journeys, it may not match the breadth of multi-channel automation and CRM-native workflows found in more automation-centric suites. Complex branching logic, advanced lead scoring, and deeply integrated sales pipelines can require additional tools. Organizations with sophisticated lifecycle orchestration may outgrow the built-in automation. This can increase reliance on integrations or a separate customer engagement platform.
SMS and omnichannel coverage varies
Compared with platforms designed for omnichannel messaging, SMS marketing and cross-channel coordination may be less central depending on plan and configuration. Users may need third-party services for SMS delivery, consent management, and unified reporting across channels. This can fragment campaign execution and analytics. Teams prioritizing SMS-first programs should validate capabilities and costs early.
Advanced deliverability tooling not primary
Campaign Monitor supports standard deliverability practices (e.g., bounce handling and list hygiene), but it is not positioned as a dedicated deliverability diagnostics suite. Features such as deep inbox placement testing, advanced authentication monitoring, and granular deliverability troubleshooting may require external tools. This matters most for high-volume senders or brands with strict deliverability SLAs. Users should plan for supplemental deliverability monitoring if email is mission-critical.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic / Lite | $9 per month | Entry-level plan; core email features (drag-and-drop builder, templates, segmentation, A/B testing), limited send volume (example: 2,500 emails for 0–500 contacts), email support. |
| Unlimited / Essentials | $29 per month | Unlimited emails for contact tier, priority email support, inbox previews, unlimited automations, AI-powered email features, unlimited automated emails. |
| Premier | $149 per month | Advanced features and premium support (phone support, deliverability support, send-time optimization, advanced link tracking, enterprise capabilities). |
Pay‑per‑campaign (usage-based): Pricing model: Pay-as-you-go Price: $5 per campaign + $0.01 per recipient (1¢/recipient) Notes: No monthly subscription; suitable for occasional senders. |
Seller details
Marigold
Nashville, TN, USA
2018
Private
https://www.meetmarigold.com/
https://x.com/meetmarigold
https://www.linkedin.com/company/meetmarigold/
