Cvent Event Marketing & Management
Event management platforms
Event marketing software
Event planning software
Event registration and ticketing software
Lead retrieval software
Virtual event platforms
Event management software
Event booking software
Membership management software
Photo studio software
Registration software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Cvent Event Marketing & Management
Cvent Event Marketing & Management is an event management platform used to plan, market, and run in-person, virtual, and hybrid events. It supports workflows such as event website creation, registration, attendee communications, onsite check-in, and reporting. The product is commonly used by corporate event teams, associations, and agencies that manage recurring programs or large attendee volumes. It differentiates through its breadth of modules across the event lifecycle and its integration options for marketing and CRM systems.
End-to-end event lifecycle coverage
The platform includes tools for event setup, registration, email communications, agenda and speaker management, onsite operations, and post-event reporting. This reduces the need to stitch together multiple point solutions for common event workflows. It is well-suited to teams that run multiple events with standardized processes and governance. The breadth of functionality is typically deeper than products focused primarily on ticketing or virtual-only delivery.
Enterprise-grade registration capabilities
Cvent supports complex registration logic such as multiple attendee types, approval flows, discounting, and custom questions. It also provides configurable event websites and confirmation workflows that align with corporate branding and compliance needs. These capabilities help organizations manage high-volume registrations and varied event formats. The registration feature set is generally stronger than lightweight registration tools designed for simple public ticket sales.
Integrations and data management options
The product offers integrations and APIs that can connect event data with CRM and marketing automation systems for lead capture and follow-up. It also provides reporting and data export options to support operational and ROI analysis. This helps teams standardize event data across programs and reduce manual reconciliation. Integration depth is a key requirement for organizations running events as part of a broader demand-generation or customer engagement stack.
Complex setup and administration
Because the platform spans many modules and configuration options, initial setup and ongoing administration can require specialized expertise. Teams often need training and defined governance to maintain consistent templates, fields, and workflows. This can slow time-to-launch for smaller teams or one-off events. Organizations with simple event needs may find the configuration overhead disproportionate.
Cost can be high for SMB
Pricing and packaging are typically oriented toward organizations running frequent events or requiring multiple modules. Costs can increase as teams add capabilities such as onsite services, virtual components, or advanced integrations. This can make the product less accessible for small organizations or occasional event programs. Budget planning may require careful scoping of required modules versus optional features.
Virtual event experience varies by use case
Virtual and hybrid delivery depends on the specific modules selected and how they are configured for engagement, networking, and content delivery. Some event formats may require additional tools or integrations to meet expectations for interactive experiences. This can introduce operational complexity compared with platforms built primarily around virtual-first events. Teams should validate feature fit for their specific session types, exhibitor needs, and attendee engagement goals.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Professional | Contact sales / Get pricing (no public list price) | Includes core Event Marketing & Management features; example included allowances shown in Cvent Product Exhibits (e.g., ~250,000 contacts, 1,000,000 emails/year, 100GB graphics/docs storage; 10 user logins). See Product Exhibits for full feature comparisons. |
| Enterprise | Contact sales / Get pricing (no public list price) | All Professional features plus additional enterprise capabilities (all user logins included, higher contact/email/storage allowances, API access, SSO, MFA, budget management, etc.). Contact Cvent for quote. |
Usage-based / add-on pricing (official Cvent pages show the following published rates for specific components and overages):
Pricing model: Pay-as-you-go / per-event and overage pricing (where applicable) Per-event (Cvent Attendee Hub) example fees:
- 1 - 14 registrations: $0 / event
- 15 - 50 registrations: $1,500 / event
- 51 - 125 registrations: $2,250 / event
- 126 - 250 registrations: $3,350 / event
- 251 - 500 registrations: $4,500 / event
- 501 - 1,500 registrations: $8,250 / event
- 1,501 - 3,000 registrations: $12,000 / event
- 3,001 - 5,000 registrations: $17,500 / event
- 5,001 - 10,000 registrations: $25,000 / event
- 10,001+ registrations: $35,000 / event
Additional published usage charges / example unit costs:
- Contacts (additional): USD $0.25 per contact per year
- Emails (additional): USD $0.05 per email
- Storage: 5 GB blocks available for $250 per block
- Video/Streaming overage: $1.80 per viewer-hour (applies to Attendee Hub over included streaming/conferencing hours)
- Chargeback fee example: USD $25 per chargeback (per Product Exhibits)
Event Diagramming (separate Cvent product) — official pricing page:
- Free tier: $0 (free account: 1 user, 1 event/year, 5 diagrams/event, limited collaborators/attendees)
- Pro: $199 (billed monthly) — listed on Cvent Event Diagramming pricing page
- Premium: Contact us (custom pricing)
Notes / how pricing is presented on Cvent site:
- Cvent’s primary Event Marketing & Management platform lists editions (Professional, Enterprise) and directs visitors to “Get pricing” / contact sales; there is no single public per-seat/month list price for the core subscriptions on the site. Cvent also publishes documented per-event and overage rates for certain components (Attendee Hub, add-on contacts/emails/storage) in its Product Exhibits / Terms pages.
Seller details
Cvent Holding Corp.
Tysons, Virginia, USA
1999
Private
https://www.cvent.com/
https://x.com/cvent
https://www.linkedin.com/company/cvent/
