Formidable Forms
Online form builder software
Survey software
AI forms tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$39.50 per year
Free Trial unavailable
Free version
Small
Medium
Large
- Information technology and software
- Real estate and property management
- Education and training
What is Formidable Forms
Formidable Forms is a WordPress plugin for building online forms and collecting submissions on WordPress sites. It supports use cases such as contact forms, lead capture, surveys, registrations, and payment or quote request workflows. The product emphasizes WordPress-native deployment, a drag-and-drop form builder, and add-ons for integrations and advanced features such as calculations and multi-page forms.
Deep WordPress-native deployment
Formidable Forms runs inside WordPress, which simplifies publishing forms on existing WordPress pages and managing submissions in the same admin environment. This can reduce reliance on external hosted form portals and separate user management. It also fits teams that already standardize on WordPress plugins and themes for site functionality.
Advanced form logic and calculations
The product supports conditional logic, multi-page forms, and calculation fields that enable more complex workflows than basic contact forms. These capabilities are useful for quotes, scoring, and structured data capture that needs validation and computed outputs. For WordPress-centric implementations, this can reduce the need to build custom PHP/JavaScript for common form behaviors.
Integrations via add-ons and connectors
Formidable Forms offers integrations through official add-ons and common WordPress automation/connectors, enabling data to flow to email marketing, CRM, and other business tools. This helps teams route form submissions into downstream processes such as lead follow-up and list management. The integration approach is practical for SMBs that prefer plugin-based configuration over custom API development.
WordPress dependency and constraints
Because it is a WordPress plugin, it requires a WordPress environment and inherits WordPress hosting, performance, and security considerations. Organizations that need forms across multiple non-WordPress properties may find deployment and governance more complex. Some enterprise requirements (centralized admin, cross-site controls) may be harder to standardize compared with fully hosted platforms.
Integration depth varies by use case
While integrations exist, the depth of field mapping, bi-directional sync, and workflow automation can vary by connector and plan. Teams with complex sales/marketing automation needs may still require additional middleware or custom development. This can increase implementation effort compared with suites that provide native CRM/automation features in the same platform.
AI features not core focus
Although it is sometimes positioned alongside AI form tools, AI-driven capabilities (such as automatic form generation, response summarization, or intelligent routing) are not the primary differentiator of the product. Users seeking extensive AI-assisted survey design and analytics may need additional tools. As a result, AI value may depend on third-party services rather than built-in functionality.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $39.50/year (discounted from $79) | Essential features: 100+ form templates, file uploads, multi-page forms, repeater fields, conditional logic, review-before-submit, seamless styling, conditional redirects, unlimited forms & unlimited monthly entries, supports 1 site. |
| Plus | $99.50/year (discounted from $199) | All Basic features, plus 145+ templates, Formidable Views (noted $349 value), grid/table/calendar/timeline views, test mode, reviews & comments, modal forms, graphs & charts, landing pages, Bootstrap form styling, user flow, integrations (Mailchimp, MailPoet, AWeber, ConvertKit), supports up to 3 sites. |
| Business | $199.50/year (discounted from $399) | All Plus features, plus 320+ templates, calculators, user registration, surveys & polls (NPS, Likert, real-time poll results, ranking fields, star ratings), quizzes, payment collection (Stripe & PayPal and other gateways), digital signatures, Forms to PDF, conversational/AI forms (promotional unlimited credits initially; then 1,000 monthly requests included), form abandonment, datepicker options, exports to CSV, Zapier, Google Sheets, multilingual support, priority support, supports up to 7 sites. |
| Elite | $299.50/year (discounted from $599) | All Business features, plus 325+ templates, WooCommerce, Form Action Automation, advanced integrations (ActiveCampaign, Salesforce, HubSpot), white labeling, WordPress Multisite support, AI Forms (promotional unlimited credits initially; then 3,000 monthly requests included), 15+ app shortcuts, Elite support, unlimited sites. |
Notes: All pricing shown is in USD and displayed on the vendor's official pricing page. The site states "Special introductory pricing, renewals are at full price." A 14-day unconditional money-back guarantee is available. The vendor also notes a free WordPress plugin ("free WordPress forms") is available to try.
