Heap
Product analytics software
Session replay software
Customer journey analytics software
Digital analytics software
E-commerce analytics software
Enterprise feedback management software
Mobile app analytics tools
Mobile app optimization software
Conversion rate optimization tools
E-commerce software
Application development software
Mobile development software
Mobile analytics software
AI data analysis agents
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Heap and its alternatives fit your requirements.
Contact the product provider
Free Trial unavailable
Free version
Small
Medium
Large
- Real estate and property management
- Healthcare and life sciences
- Professional services (engineering, legal, consulting, etc.)
What is Heap
Heap is a product analytics platform that captures user interactions across web and mobile apps and supports analysis of funnels, retention, and user journeys. It is used by product, growth, analytics, and UX teams to understand behavior, diagnose friction, and measure changes. Heap emphasizes automatic event capture with later event definition, and it also offers session replay and data governance features for enterprise deployments.
Automatic event capture model
Heap is designed to capture many user interactions by default, reducing the need to pre-plan and instrument every event before analysis. Teams can define and refine events after data is collected, which helps when questions change over time. This approach can shorten time-to-insight compared with tools that rely more heavily on manual tracking plans.
Integrated journey and replay
Heap combines behavioral analytics (funnels, cohorts, paths) with session replay, enabling analysts to move from aggregate metrics to qualitative playback for specific segments. This supports workflows such as investigating drop-offs, validating UX hypotheses, and reproducing issues. Having these capabilities in one product can reduce the need to stitch together separate analytics and replay systems.
Enterprise data controls and integrations
Heap supports common enterprise requirements such as role-based access, data management controls, and integrations to data warehouses and downstream tools. These capabilities help organizations operationalize product analytics across multiple teams while maintaining governance. Warehouse connectivity also supports using Heap data alongside other business datasets.
Data volume and cost risk
Automatic capture can generate high event volumes, especially for complex applications and high-traffic properties. Higher volumes can increase storage/processing needs and may affect pricing depending on the plan and metering model. Many teams still need to implement data minimization and filtering to keep datasets manageable.
Requires strong taxonomy governance
Because events can be defined after collection, teams can end up with inconsistent naming, duplicate definitions, or unclear ownership without a tracking governance process. This can reduce trust in metrics and slow adoption across stakeholders. Organizations often need a formal analytics taxonomy and review workflow to keep definitions consistent.
Not a full experimentation suite
Heap focuses on analytics and replay rather than being a complete feature-flagging and experimentation control plane. Teams that need advanced rollout management, guardrails, and experiment assignment at scale may require additional tooling. This can add integration work to connect exposure data with behavioral outcomes.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Forever) | Up to 10k monthly sessions; Core analytics charts; Unlimited enrichment sources; Guides integrations; 6 months data history; SSO. |
| Growth | Custom / estimate after signup (not listed) | All Free features, plus Sense (Contentsquare) AI assistant; Unlimited users & reports; Chart customization; CSV exports; 12 months data history; Email support. |
| Pro | Custom pricing (contact sales) | All Growth features, plus Account analytics; Engagement matrix; Report alerts; Session Replay (add-on); Standard support. |
| Premier | Custom pricing (contact sales) | All Pro features, plus Data warehouse integration; Behavioral targeting; Session Replay (add-on); Unlimited projects; Advanced user permissions; Dedicated CSM; Region-specific storage. |
Notes: Several capabilities (Session Replay, Error Analysis, Heatmaps, Heap Connect, Heap Activate, extended Data History, Projects add-ons, Professional Services) are listed as add-ons or contact-sales items on the official pricing page.
Seller details
Heap, Inc.
San Francisco, CA, USA
2013
Private
https://heap.io
https://x.com/heap
https://www.linkedin.com/company/heap-inc-/
