fitgap

HEY

Features
Ease of use
Ease of management
Quality of support
Affordability
Market presence
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Pricing from
$99 per year
Free Trial
Free version unavailable
User corporate size
Small
Medium
Large
User industry
  1. Information technology and software
  2. Media and communications
  3. Arts, entertainment, and recreation

What is HEY

HEY is a hosted email service with dedicated web and mobile clients designed to change how users triage and manage inbound email. It targets individuals and small teams that want stronger control over who can reach them and a workflow that separates screening, reading, and replying. The product emphasizes sender screening, bundled message handling, and built-in tools for organizing and revisiting messages rather than mirroring traditional inbox conventions.

pros

Strong inbound email screening

HEY uses an explicit approval step for new senders, which helps reduce unwanted email without relying only on spam filtering. This approach is useful for users who receive frequent unsolicited outreach or mailing-list noise. It also makes it clearer which messages are from known correspondents versus first-time senders.

Opinionated inbox organization tools

HEY provides structured workflows such as separating “read later” items, bundling related messages, and keeping reference material accessible. These features can reduce time spent sorting and searching compared with conventional folder- and label-centric setups. The experience is consistent across its apps because the workflow is built into the service rather than depending on third-party clients.

Dedicated apps across platforms

HEY offers first-party web, iOS, Android, macOS, and Windows clients, which supports a consistent user experience. Users do not need to depend on a specific productivity suite to access core functionality. The service model can be simpler for small organizations that want email without bundling additional office applications.

cons

Limited interoperability with clients

HEY is designed around its own clients and workflows rather than broad compatibility with standard IMAP/SMTP usage in third-party email apps. Organizations that require use of existing email clients, archiving tools, or gateway integrations may find this restrictive. This can also complicate migrations for users accustomed to traditional mailbox behaviors.

Not a full productivity suite

Compared with email offerings that come bundled with calendars, office apps, and broader admin tooling, HEY is primarily focused on email. Teams that need integrated document collaboration, meeting scheduling, or unified administration across multiple productivity services may need additional vendors. This increases vendor management and can add cost or complexity.

Workflow change and training required

HEY’s opinionated approach (screening, bundling, and separate message flows) differs from standard inbox paradigms. Some users may resist changing habits or find the model less efficient for their specific work patterns. Adoption in larger teams can require guidance to ensure consistent use and avoid fragmented practices.

Plan & Pricing

Plan Price Key features & notes
HEY for You (personal) $99 per year — billed annually Includes a @hey.com address, HEY Calendar, built-in HEY workflows, apps for Web/Mac/Windows/Linux/iOS/Android, spy-pixel blocking, 100GB storage, HEY World personal blog. 30-day free trial (no credit card required). Annual billing only. cite
HEY for Families $179 per year (total) Add up to 4 additional people to a HEY for You account (each person gets their own @hey.com address, calendar, and account). Start by signing up for HEY for You then switch to Families. cite
HEY for Domains (business/custom domain) $12 per user per month (monthly billing); first-user discounted to $10/month Use your own custom domain; centralized billing and account management; thread sharing, private team comments, aliases, multi-user features. Billed monthly; cancel anytime. No free trial for HEY for Domains (but 30 days provided to complete setup). First-user $2/month discount makes the first user $10/month. cite
Ultra-short @hey.com addresses (add-on) 2-character: $999 per year; 3-character: $349 per year; 4+ characters: $99 per year Ultra-short address pricing listed as add-on/upgrade on HEY accounts. cite

Seller details

37signals, LLC
Chicago, IL, USA
1999
Private
https://basecamp.com
https://x.com/basecamp
https://www.linkedin.com/company/37signals/

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