HubSpot BigCommerce Integration
E-commerce tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Completely free
Free Trial unavailable
Free version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Public sector and nonprofit organizations
What is HubSpot BigCommerce Integration
HubSpot BigCommerce Integration is a connector that syncs BigCommerce store data with HubSpot’s CRM and marketing tools. It is used by e-commerce teams that want to align customer, product, and order activity with marketing automation, segmentation, and reporting in HubSpot. The integration focuses on bi-directional data sharing between the commerce platform and CRM rather than replacing the storefront or checkout experience.
CRM and commerce data sync
It links BigCommerce customer and order activity to HubSpot contact and company records, supporting a more complete customer profile. This helps teams use purchase history and lifecycle events in CRM workflows and reporting. Compared with point solutions that focus on a single widget or checkout component, this integration centers on unifying commerce and CRM data.
Supports marketing automation use cases
Synced commerce events can be used to trigger HubSpot automations such as post-purchase follow-ups, win-back sequences, and audience segmentation. This is useful for teams that want to operationalize order and cart behavior in email and CRM tasks. It reduces the need to manually export order data for campaign targeting.
Leverages existing BigCommerce storefront
The integration works alongside an existing BigCommerce store without requiring a storefront rebuild. It allows merchants to keep their current catalog, checkout, and payment setup while extending customer engagement through HubSpot. This is a practical approach for organizations that already standardized on BigCommerce and HubSpot.
Not a full commerce suite
This product is an integration, not an e-commerce platform, so it does not provide storefront design, checkout, shipping, or payment capabilities on its own. Teams still need BigCommerce (and other tools) for core commerce operations. Buyers looking for an all-in-one commerce stack will need additional products beyond this connector.
Data mapping and governance effort
Commerce-to-CRM synchronization typically requires careful field mapping, lifecycle definitions, and deduplication rules to avoid inconsistent records. Organizations may need admin time to align product, customer, and order objects with HubSpot properties and workflows. Reporting accuracy depends on how well these definitions are maintained over time.
Functionality depends on plan and APIs
Available sync objects, automation triggers, and reporting depth can vary based on HubSpot subscription tier and BigCommerce configuration. API limits, customizations, or third-party apps in the store can affect what data is available and how reliably it syncs. Some advanced scenarios may require developer support or additional middleware.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Integration (BigCommerce - Data Sync by HubSpot) | $0 (free) | Two-way real-time sync of customers and products; one-way order sync (orders without line items); default field mappings; historical syncing; requires a HubSpot account and a BigCommerce subscription; custom field mappings require Data Hub Starter (or higher). Note: HubSpot states the $0 refers to the integration cost only — HubSpot and BigCommerce product subscriptions are separate and may incur charges. |
Seller details
HubSpot, Inc.
Cambridge, Massachusetts, USA
2006
Public
https://www.hubspot.com/
https://x.com/HubSpot
https://www.linkedin.com/company/hubspot/
